Sales and Marketing Management
SEPTEMBER 1, 2022
Account-based marketing is a B2B strategy that focuses on select high-value accounts rather than trying to reach as much of your market as you can. These six proven ABM strategies can help increase sales at your company.
BuzzBoard
APRIL 9, 2024
Introduction to Account-Based Marketing (ABM) for Digital Marketing Agencies Digital marketing agencies aiming to streamline their sales efforts should consider implementing account-based marketing (ABM). Personalization is the cornerstone of ABM.
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Zoominfo
MAY 31, 2022
Account-based marketing (ABM) is now table stakes for B2B marketers and salespeople looking to hit — and exceed — their goals. In fact, a recent survey of marketing leaders found broad agreement that ABM programs produce better pipeline growth, revenue growth, and return on investment than competing approaches.
Zoominfo
MAY 31, 2023
Industry surveys show that account-based marketing is consuming an ever-larger share of B2B budgets, and it’s easy to see why: smarter targeting, increased efficiency, and better ROI are enough to make any CMO’s eyes light up. You cannot waste precious ad dollars on accounts that aren’t going to respond or convert anytime soon.
Advertiser: ZoomInfo
The benefits of Account-Based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the ground is more difficult than it seems. Inadequate contact inventory within universe.
Sales and Marketing Management
MAY 21, 2021
Account-based marketing success requires marketers to grasp the who – the person or people behind the purchase decision. The post Orchestrating a Humanized Account-Based Marketing Strategy appeared first on Sales & Marketing Management.
Sales and Marketing Management
JULY 19, 2021
Narrowing target marketing efforts to a small number of prospects can produce outsized results. The post When to Use 1:1 or 1:Few Account-Based Marketing appeared first on Sales & Marketing Management.
Advertiser: ZoomInfo
The benefits of account-based marketing are clear: internal alignment, shorter sales cycles, higher conversion rates. But none of this is possible without the most important element of a successful ABM program: good data. Data is the fuel that powers your ABM engine. ZoomInfo’s MarketingOS changes all that.
Speaker: Howard J. Sewell, President of Spear Marketing Group
Your Exclusive Step-by-Step Guide to the Opportunity-Based Marketing (OBM) Framework That Will Enhance the ABM Strategies Used by Your Marketing and Sales Teams. The keys to ABM success are rooted in a disciplined approach and a series of distinct, practical steps.
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The digital landscape is getting more and more crowded, and marketers are looking for creative ways to reach customers. It’s the missing piece to any ABM strategy. Creating a successful ABM campaign isn’t easy. In Sendoso’s complimentary new guide, you’ll learn: The key ingredients of a successful ABM campaign.
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If leads are no longer the main goal for your marketing and sales teams, what should you focus on instead to measure success? And how can you optimize your program to create more qualified sales opportunities, faster? Pipeline acceleration. Customer retention. Customer expansion. Download the eBook today to find out how!
Speaker: Brian Carroll, CEO & Founder of markempa
The highest priority for B2B marketers is effective demand generation (increasing lead quality and quantity). However, we can get so caught up in our ABM strategies, systems, tools, and investments that we lose sight of building deep empathy for the people in the accounts.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals.
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