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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

At conferences, you can learn about best practices, the latest technologies, and upcoming tools in the marketing world. The cost of entry for conferences can be as high as $2,000, and that's not even counting expenses related to room, board, and travel. Microsoft Advertising Partner Summit. Google Marketing Live.

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The Future of B2B Sales

Sales and Marketing Management

With cutting-edge digital tools, considerably smaller sales teams can gain much more knowledge about their customers and how they intend to use their products. Self-service tools and a well-designed online shop help cater for this segment much more efficiently and free up resources for higher-paying customers.

B2B 254
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How to Measure and Maximize Trade Show Return on Investment

Nutshell

Measuring your trade show ROI can benefit your business in the following ways: Cost justification: Trade shows can be expensive, from booth rental to travel expenses. Remember that if you have a longer sales cycle and you won’t see all your revenue right away, you can estimate your eventual ROI using predictive analytics.

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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation. The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding. Jesse Hanley.

Channels 220
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45 Top YouTube Channels for Marketing Professionals

Zoominfo

Today, Carla travels the world teaching anyone (and everyone) how to cultivate idea-driven teams that breed unstoppable creativity and game-changing innovation. Moz The Moz YouTube channel is brought to visitors by Moz.com—the popular marketing analytics software for SEO, link building, social media, and branding.

Channels 100
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How Competitive Intelligence is Replacing the Relationship Sale

Sales Hacker

The decline in business travel for dinners and golf, caused by COVID-19, has only sped up this process. Competitive intelligence is the process of sourcing and analyzing data to see the competitive landscape in order to build plans, messaging, advertising, and products to outperform competitors. What is Competitive Intelligence?

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36 Best Lead Generation Tools to Increase Leads by 300%

Sales Hacker

We’ve gathered a list of the best lead generation tools on the market today. Below are the different categories of tools in this list. Click on the category of your choice to skip to the tools: Customer Analytics. Best Lead Generation Tools: Customer Analytics. Mailing List Builders. Direct Mail Targeting.