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Do You Want and Know How to Get Free Advertising?

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Do You Want and Know How to Get Free Advertising? Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups.

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Why the Skepticism? Understanding Small Business Owners’ Concerns About Digital Marketing

BuzzBoard

Reasons Small Business Owners Show Skepticism Towards Digital Marketing Many small business owners harbor skepticism about digital marketing and its potential benefits. Small business owners excel in their respective fields, but their technological acumen needed for efficient digital marketing might be lacking.

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How Does Weather Affect Small Businesses?

Smooth Sale

Photo by FelixMittermeier via Pixabay Attract the Right Job Or Clientele: How Does Weather Affect Small Businesses? Weather affects all businesses, but it can have the most significant impact on smaller ones. Here’s how it can affect small businesses and how to avoid these problems.

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Why Small Business Sales Training Misses the Mark

Increase Sales

Some of the more forward thinking business leaders continually seek small business sales training to improve their business results. Yet for small business owners, most of them cannot afford this luxury. Also, marketing is not just paid advertising, glossy brochures or “fancy dancy” websites.

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Harnessing the Power of Social Media Influencers for Local Business Promotion

BuzzBoard

Why Influencer Marketing Works for Local Businesses Authenticity and Trust: Consumers trust recommendations from real people more than traditional advertising. Hyperlocal Reach: Micro-influencers, with followings concentrated in specific regions, tap into the very audience your local business wants to reach.

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Let’s Return to the True Purpose of Marketing for SMB

Increase Sales

Why do small businesses engage in marketing? Unfortunately, among many mid size to small business (SMB) owners, sales professionals and even so called marketing experts, fail to answer this question correctly. Many believe marketing is: Paid advertising. Business to business networking events.

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Finding the Right “Touch” for Lead Generation

SalesProInsider

This is where your website, blog, podcast, published articles, contributions to publications, advertising, inclusion in association listings, etc. The pattern I notice with small businesses is they are more comfortable in the low touch; as that is less risky and there is less potential for direct rejection.