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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252
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The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 130
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Sales Talk for CEOs: A Step-By-Step Guide to Setting Up a Successful Channel Strategy with Bruce Stuart (S3:E8)

Alice Heiman

You may have channel partners as part of your Go To Market Strategy, but do you have a strategy that includes how you will support your partners’ success? 13:50] Your channel marketing people need to know how to count. [15:20] Do you have a channel strategy in place? 10:58] The most cost-effective way to find channel partners. [13:50]

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. What Is Brand Storytelling? What makes this a great brand story?

Examples 130
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Inc Magazine Gets it Wrong on Consultative Selling

Understanding the Sales Force

Magazine ran an article on its website that I just can''t ignore. The article''s author, Geoffrey James, says that consultative sellers strive to become trusted advisors and companies don''t need " some smart**s who kibbitzes from the sidelines.". Telecommunications and Internet. Business Software and Applications.

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12 Sales Metrics that Matter Most-Harvard Business Review

HeavyHitter Sales

Here’s one of my recent Harvard Business Review articles titled the THE 12 SALES METRICS THAT MATTER MOST. Telecommunications salespeople averaged $3.3 million and software was $3.2 Telecommunications salespeople averaged $3.3 million and software was $3.2 million, for computer software it was $1.22

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Value-Added Services Can Provide a Pricing Advantage

Distribution Pricing Journal

This comes from what your marketing lead would call increased perceived value. The examples of value-added services in this article are from a variety of industries. Product Bundling Product bundling is a marketing strategy where multiple products are sold together as one combined package. Services help justify price levels.