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Welcome, Gen A: The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252
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The Age of Automation for Sales and Marketing is Here

Zoominfo

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 130
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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. What Is Brand Storytelling? What makes this a great brand story?

Examples 130
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Sales Talk for CEOs: A Step-By-Step Guide to Setting Up a Successful Channel Strategy with Bruce Stuart (S3:E8)

Alice Heiman

You may have channel partners as part of your Go To Market Strategy, but do you have a strategy that includes how you will support your partners’ success? 13:50] Your channel marketing people need to know how to count. [15:20] Do you have a channel strategy in place? 10:58] The most cost-effective way to find channel partners. [13:50]

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Inc Magazine Gets it Wrong on Consultative Selling

Understanding the Sales Force

Magazine ran an article on its website that I just can''t ignore. The article''s author, Geoffrey James, says that consultative sellers strive to become trusted advisors and companies don''t need " some smart**s who kibbitzes from the sidelines.". Telecommunications and Internet. Marketing, Advertising and Public Relations.

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12 Sales Metrics that Matter Most-Harvard Business Review

HeavyHitter Sales

Here’s one of my recent Harvard Business Review articles titled the THE 12 SALES METRICS THAT MATTER MOST. Telecommunications salespeople averaged $3.3 million, for Cloud/SaaS inside salespeople the average was $795,000 and telecommunications was $730,000.     Sales is both an art and a science.

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What We’ve Learned Supporting Telecom Sales Teams

Janek Performance Group

This article explores how enterprise telecom sales reps can organize their next 90 days to make an impact and deliver on quota. In the 1990s, I started my sales career selling telecom for one of the largest privately held telecommunications companies in North America. The SMB market is one of the fastest-growing segments.