Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Lead Generation 130

Lead Generation Lead Rank Ideal Customer Profile Lead Scoring 130

SBI Growth

AUGUST 21, 2013

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. The best B2B option until now has been LinkedIn ads. Now there is a new tool to satisfy this need. At the end, I’ll provide a tool to help your team leverage LinkedIn sponsored updates.

LinkedIn 323

LinkedIn Sales Qualified Lead B2B Tools 323

Janek Performance Group

APRIL 10, 2024

In the competitive landscape of B2B sales, effectively qualifying prospects is paramount. However, many B2B sales teams struggle with inefficient qualification processes. In fact, two statistics cited in Spotio are eye opening: 46% of B2B sales reps list lead quantity and quality as their top challenge.

Lead Rank 62

Lead Rank B2B Ideal Customer Profile Lead Scoring 62

SugarCRM

DECEMBER 28, 2021

In response, companies must create B2B buyer personas to discover who their customers are and what matters to them. As you begin to understand your audience and familiarize yourself with their personas, you’re able to craft targeted content that keeps them engaged. Creating Buyer Personas. Which tools?

Buyer Persona 26

Buyer Persona Buyer B2B Top of Funnel 26

LinkedFusion

OCTOBER 19, 2020

Marketing without creating ideal buyer personas is like shooting blind arrows – can cause you a massive monetary loss in the business. Creating an ideal buyer persona and basing your marketing strategy on these findings can be super-beneficial for your business. But these are all misconceptions!

Buyer Persona 52

Buyer Persona Buyer Social Media Demographics 52

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. The February edition features content about recruiting nightmares, inadequate buyer personas, key considerations for technology buying, and so much more. 5 Reasons Your Buyer Personas Aren’t Good Enough. Bad buyer personas. What is a buyer persona?

B2B 150

B2B Buyer Persona Hiring Ideal Customer Profile 150

SBI Growth

JUNE 25, 2019

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Buyer Persona 249

Buyer Persona Buyer Top of Funnel Lead Rank 249

Zoominfo

MARCH 26, 2018

The differences between B2B marketing and B2C marketing run deep. Today we’re putting our differences aside because we believe, there’s a lot B2B marketers can learn from their B2C counterparts. B2B companies tend to prefer a product-centric approach – they create their products and then market them to their audience.

B2C 209

B2C B2B Marketing Social Media 209

SugarCRM

JULY 9, 2021

For B2B marketers, that might mean the industry, company size, or annual revenue. Another aspect of customer understanding is grasping how the target customer moves through the buyer’s cycle and how decision-makers and influencers consume information. Sugar Market—Helping Marketers Define Accurate Buyer Personas.

Buyer Persona 26

Buyer Persona Ideal Customer Profile Buyer B2B 26

Zoominfo

OCTOBER 24, 2018

Welcome to our October B2B Blog Post Round-Up. 3. 4 Ways Buyer Personas Can Dramatically Improve Your Branding. Here’s how your brand can develop in-depth buyer personas that accurately reflect the needs of your target audience. What are buyer personas? Let’s get into it! Continue reading.

B2B 140

B2B Buyer Persona Email Marketing Scale 140

eGrabber

JANUARY 30, 2024

B2B prospecting is the process of identifying potential customers for your business-to-business ( B2B ) products or services. In this guide, we will cover everything you need to know about what is B2B prospecting, the proven B2B prospecting strategies , and the role of B2B prospecting tools. #1

Ideal Customer Profile 45

Ideal Customer Profile B2B Prospecting Strategy 45

Zoominfo

AUGUST 29, 2018

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. . But, emotions play a larger role in B2B purchase decisions than you may realize. Improve your buyer personas.

Analysis 176

Analysis B2B Airlines Marketing 176

The ROI Guy

FEBRUARY 22, 2013

A few articles have appeared recently touting the death of Buyer Personas, which prompted me to ask Jim Ninivaggi, Sales Enablement service lead from SiriusDecisions about whether this was really true. The Bottom-Line As Jim Ninivaggi indicates, because value is in the eye of the beholder, B2B Buyer Personas are definitely not dead.

Buyer Persona 91

Buyer Persona Buyer Lead Rank Lead Scoring 91

Zoominfo

FEBRUARY 17, 2020

‘Emotions’ and ‘feelings’ aren’t words that come up often in the B2B world. B2B products tend to be complex and more practical than flashy– so B2B organizations often value logic and reason over emotions. But, emotions play a larger role in B2B purchase decisions than you may realize. Improve your buyer personas.

Analysis 130

Analysis B2B Airlines Marketing 130

SugarCRM

NOVEMBER 21, 2019

For B2B marketers, that might mean the industry, company size, or annual revenue. Another aspect of customer understanding is grasping how the target customer moves through the buyer’s cycle, and how decision makers and influencers consume information. Number of technical tools used daily. But what is customer understanding?

Buyer Persona 32

Buyer Persona B2B Buyer Decision Maker 32

Zoominfo

NOVEMBER 4, 2018

B2B sales leaders are constantly looking for tools and technologies that offer insight into their team’s productivity—tools also known as Sales Force Automation (SFA). The problem is that SFA tools, particularly CRM, only facilitate measurement, rather than the sales process itself. Where are the inefficiencies?

B2B 147

B2B Scale Buyer Persona How To 147

Vengreso

JANUARY 18, 2022

Leveraging technology, social selling, and sales prospecting tools has ushered in a new era for anyone wishing to pursue a career as a sales rep. For the first time ever, buyers and sellers are completely aligned. Buyer behavior and selling motion are in sync. Now let’s dive into sales prospecting tools.

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

Zoominfo

JUNE 6, 2019

So, whether you’re a new sales rep or just looking for a refresher, today’s post will take you back to the basics of what prospecting is in sales and how to improve your B2B prospecting strategy. What Is B2B Sales Prospecting? Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

B2B 100

B2B Top of Funnel Buyer Persona Prospecting 100

Zoominfo

MARCH 5, 2018

Take a collaborative approach to buyer personas. Buyer personas are semi-fictional profiles of your ideal buyers constructed using research, observation and thorough analysis of customer data. 93% of companies who exceed lead and revenue goals use personas. Distribute your buyer personas.

Lead Rank 201

Lead Rank Lead Scoring Sales Qualified Lead Buyer Persona 201

Pipeliner

SEPTEMBER 28, 2023

Austin’s company has developed M2’s marketing-to-sales framework and B2B growth system, a revolutionary approach that aims to bring purpose and structure to marketing efforts. Austin explained that this phase involves identifying how to attract, convert, close, and delight each buyer persona.

B2B 64

B2B Video Buyer Persona Lead Rank 64

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. Today, we have solutions like automation, data, and buyer personas to fall back on. What Are Buyer Personas? This is where personas come in. We like to make sure that we’re setting ourselves up for success.

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

SugarCRM

JULY 18, 2019

For B2B marketers, that might mean the industry, company size, or annual revenue. Another aspect of customer understanding is grasping how the target customer moves through the buyer’s cycle , and how decision-makers and influencers consume information. According to the Harvard Business Review , customer understanding is 1.3x

Buyer Persona 20

Buyer Persona Buyer B2B Decision Maker 20

Cience

NOVEMBER 11, 2020

A lot has been spoken about the importance of customer experience in the Business-to-Consumer (B2C) domain, but what about the Business-to-Business (B2B) sales model? Is it time for B2B companies to become as ‘customer-obsessed’ as some of the most successful B2C brands have demonstrated over the last decade?

B2B 98

B2B B2C Customer Top of Funnel 98

Zoominfo

FEBRUARY 23, 2021

B2B sales prospecting is a stage of the sales process that involves looking for potential buyers, customers, or clients, and then nurturing those relationships as a way to convert them into new business. Recent digital transformation has shifted the B2B landscape by ushering in the era of buyer empowerment.

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208

Zoominfo

MARCH 4, 2021

Create an ideal customer profile (ICP) and buyer personas – Your ICP is exactly the type of lead to become one of your clients, and your buyer personas describe the personalities of those potential customers. Your strategy will require a lot of trial and error to see successful results.

Lead Generation 246

Lead Generation Ideal Customer Profile Lead Rank Lead Scoring 246

SBI Growth

APRIL 4, 2018

If you are a sales leader looking to get ahead of the competition, enhancing your personas with pricing metrics could be your secret weapon. According to a recent study, about 1% of B2B SaaS companies can describe their buyer personas.

Buyer Persona 189

Buyer Persona Study Buyer B2B 189

Artesian Solutions

JUNE 8, 2018

Knowing me, Knowing you – The science of understanding buyer personas. The key to any successful sales strategy starts with understanding your buyer. B2B selling in 2018 is as much about building insight into the personality of your buyer as it is about insight into their business/market. Defining Buyer Personas.

Buyer Persona 40

Buyer Persona Buyer Account Based Marketing Lead Rank 40

Zoominfo

FEBRUARY 18, 2018

If you’re a regular reader of our B2B blog, you already know the drill. The problem is, with so many technologies crowding the market, companies struggle to determine which tools are the best fit. What’s more, only 9% have and use the tools they need ( source ). Direct Dials: The Secret to B2B Sales Success.

B2B 124

B2B B2C Marketing Demand Generation Agencies 124

Cience

OCTOBER 6, 2020

As sales become increasingly sophisticated these days, B2B companies everywhere are investing greater resources into outbound marketing. We draw from our experiences generating qualified sales opportunities for more than 1,000 b2b customers (ranging from seed-stage startups to the biggest global enterprises). Search, Filter, and ?ollect

Ideal Customer Profile 105

Ideal Customer Profile Outsourcing Services Sales Qualified Lead B2B 105

Zoominfo

JULY 27, 2023

Accurate data is essential for B2B personalization since customers aren’t explicitly telling you about themselves or their key challenges ahead of time. Automation will simplify your internal processes and equip your sales and marketing teams with the tools they need to get their jobs done more efficiently and effectively.

Account Based Marketing 246

Account Based Marketing Scale Data Strategy 246

Zoominfo

JUNE 26, 2020

Find Your Buyer Personas. Finding and organizing buyer personas is a way to define characteristics of different potential customers. Though no two buyers are exactly the same, they can be grouped into similar behaviors. Quantify Buyer Personas. How many prospects are in each persona?

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Zoominfo

DECEMBER 16, 2018

B2B data isn’t glamorous. Check out the infographic below to learn how B2B data cleansing in the form of automated data maintenance is the best gift you can give yourself this year. A B2B Marketing Thanksgiving [Infographic]. A B2B Sales Thanksgiving [Infographic]. 4 B2B Marketing Automation Problems [Infographic].

Data 182

Data Buyer Persona B2B Inbound 182

Vengreso

DECEMBER 4, 2020

Leveraging technology, social selling , and sales prospecting tools has ushered in a new era for anyone pursuing a career in sales. For the first time ever, buyers and sellers are completely aligned. However, with so many sales prospecting tools out there, how do you know which ones are worth your time and money?

Tools 132

Tools Prospecting Top of Funnel Ideal Customer Profile 132

DiscoverOrg Sales

DECEMBER 20, 2017

With these awe-inspiring displays of superhuman intelligence, it’s no wonder Marketing teams will spend $2 billion a year on AI tools by 2020. ” “Sales and marketing will be able to align around the right buyer personas.” ” “We’ll see a faster, smarter, more personalized buyer journey!”

B2B 150

B2B Marketing Data System 150

Zoominfo

AUGUST 16, 2018

In fact, 73% of all B2B leads are not ready to purchase the first time they interact with your brand. Lead nurturing has become a profitable marketing practice and is considered an integral part of many B2B marketing strategies. Buying stage & timing: where a buyer is within the sales model.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring B2B 100

Hubspot Sales

NOVEMBER 9, 2020

Business to Business , or B2B, sales occur between companies that sell products or services to other companies. While there are specific shared characteristics between all B2B sales, the industries they take place in require different levels of understanding and preparation on behalf of the salesperson. Complex Purchasing Decisions.

Industry 112

Industry Buyer Persona Hubspot Retention 112

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). Don’t believe us? Choose the right outlets.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Targets Demand Generation Social Media 204