article thumbnail

PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig specializes in lead generation, lead qualification, and B2B marketing and sales. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ Outbound vs. Inbound and the Need for Immediate Proactive Contact.

Software 187
article thumbnail

Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. You have to have a tech stack that can support this new go-to-market motion.

B2B 29
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Fuel Growth Podcast: Breaking Barriers in B2B Sales

SugarCRM

With an impressive sales track record spanning over 20 years, including pivotal roles at Eloqua and Marketo, and now as a sales consultant, she’s a powerhouse of innovative sales strategies. You have to have a tech stack that can support this new go-to-market motion.

B2B 26
article thumbnail

Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. What are B2B technographics? While demographic and firmographic data are essential to B2B sales, technographics complete the picture. We don’t need to tell you who has the upper hand here.

Data 177
article thumbnail

Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close. Brace Yourself We’ve got millions of verified B2B contacts — ready for you to close.

Scale 130
article thumbnail

What Are the Different Levels of Account Based Marketing?

LinkedFusion

If the team is equipped with a sizable budget, high-value existing clients, and the required time, resources, and personnel, one-on-one account-based marketing is the most successful B2B strategy. Marketing ABM The recognition that not all prospect accounts on your target list are created equally is one of the main components of ABM.

article thumbnail

Marketing vs. Sales B2B Lead Sourcing

SalesLoft

Marketing has begun to make a major impact on sales B2B. This is important because executives are looking to allocate resources toward marketing & sales B2B based on this trend. When you walk into Dreamforce, the largest software event in the world, you are immediately thrust into a world of marketing automation.