The Cost-Per-Lead Fallacy in Measuring B2B Lead Generation Investments (Pt 1 of 3)
Pointclear
APRIL 24, 2012
As much as marketing and sales best practices—not to mention just plain common sense—dictate that cost-per-lead not play a prominent role in managing and measuring B2B lead generation investments, the metric continues to prevail. The problems and costs of a cost-per-lead approach.
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