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Sales Talk for CEOs: How to Become a Trailblazer in a New Market with Amy DuRoss (S2:E9)

Alice Heiman

So, what’s it like to start and build a company in a brand new category? In this episode of Sales Talk for CEOs, Amy talks about what it takes to become a trailblazer in a new market, including the role of passion, storytelling, networking, and referrals. If you’re a CEO entering a new market (or innovating in an old one!),

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Top Sales Enablement Conferences to Attend in 2024

Allego

You can also learn how other companies are solving the problems you may be struggling with. This annual event offers insight and opportunities for those responsible for the marketing, sales, and distribution of securities, insurance, and other financial products and services through the bank channel. Then there’s the networking.

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10 Creative Examples of How to Use AI in Sales

Allego

In fact, consulting firm McKinsey & Company says, “AI is poised to disrupt marketing and sales in every sector.” McKinsey & Company Sales leaders understand the value of AI; what they need now is to identify the right tools and understand how to apply them to boost sales performance.

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Collaboration with a Remote Team

Seismic - Sales Effectiveness

At every company, success comes down to the people — each company has internal product experts, a customer point-person, or market specialist. According to the Aberdeen Group: “Companies that optimize the marketing/sales relationship grow revenue 32% faster year-over-year, compared to those without such a relationship.” .

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Personalize your subject lines by using the recipient's name, mentioning their company, mentioning someone they know, or referring to a personal tidbit about them. Biotech: 37%.

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Top Sales Enablement Conferences to Attend in 2023

Allego

BISA (the Bank Insurance & Securities Association’s annual event) will be back again in 2023 and offers insight and opportunities for those responsible for the marketing, sales, and distribution of securities, insurance, and other financial products and services through the bank channel. The theme for 2023 is Elevate, Energize, Execute.

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Adapter’s Advantage Podcast: Episode 11 Featuring Courtney Ness

Allego

Learn how you can adapt to remote selling, develop a virtual presence, and proactively set your company apart. She works with commercial, marketing and medical leadership teams to develop custom training strategies and solutions that target disease and brand awareness. So what is your company doing differently that sets you apart?