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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s the scenario: Company ABC and Company 123 have identified the same exact target audience to sell their software to. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 5 Ways Technographics Improve Sales Prospecting.

Data 177
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PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. Craig is researching this and will be posting content on his blog as he wants to understand how these companies in the Valley are building their install base without sales teams. And I still prescribe that 100%.

Software 187
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3 Steps to Combining Social Media & Competitive Intelligence

SBI Growth

McKinsey Quarterly : Among 3,103 respondents, 75% use social networking or blogs to scan the external environment for new ideas. Marketing Software – HubSpot /Eloqua/Marketo/Alexa. What tweets, blog posts, Facebook comments, YouTube videos, etc. Following competitors’ company pages for major updates and product launches.

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Top 15 Women Sales Influencers to follow in 2021

Salesmate

Our previous blog on Sales influencers proves this dominance, with almost 85% names being men. Her impressive track record of over 20 years of experience in Silicon Valley and software sales companies like Oracle and Eloqua makes her worthy of following for great sales hacks. “She believed that she could, so she did!”.

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What is Marketing Automation?

Apptivo

Marketing automation is the practice of using tools and software that automate various steps in marketing that lead a customer to the sales funnel. Marketing automation platforms are the software systems that enable businesses to carry out the aforementioned automation of marketing activities. Workflow automation software.

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Alinean Translates Fight Frugalnomics Momentum into Strong Third Quarter 2011 Performance

The ROI Guy

Building on demand for its Fight Frugalnomics movement, an initiative to arm sales and marketing with value-focused sales and marketing tools , Alinean added several new customers including NetSuite, IGT, Falconstor, Palo Alto Software, Xirrus and Lifesize. Accomplishments by Alinean this past quarter includes: The Inc.

Eloqua 51
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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

As you grow your inbound strategies, follow one of the leading software and content providers in this small and medium business space, Hubspot. And the easier and more comprehensive your software, the better. Targeting Eloqua to grow my knowledge of their industry leading lead generation tool. B2B Lead Generation Blog.