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How one company’s disciplined, targeted approach to demand generation delivered big results

Mereo

Through what we labeled the “Revenue Delivery System,” JD Edwards sales and marketing leadership invested in a strategic approach to drive demand generation and equip the sales team to effectively sell to targeted markets. Market Segmentation and Past Sales Success Laid a Framework for Demand Generation.

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TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

SBI

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

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Alinean Builds on Momentum for a Strong Second Quarter 2011

The ROI Guy

Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. Alinean continues to grow its customer and partner base, proving to be the preferred B2B value-based sales and marketing solution provider.

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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

Subscribe to the Sales Hacker Podcast. The 6sense account engagement platform, uncovers and analyzes buyer intent at scale. Learn how modern sales teams win deals now at 6sense.com/saleshacker. Learn how modern sales teams win deals now at 6sense.com/saleshacker. Welcome to The Sales Hacker Podcast. Great author.

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Alinean Adds Six New B2B Customers During the First Quarter 2011

The ROI Guy

Alinean has been selected to develop and power value-based interactive sales and marketing tool campaigns for customers including iPass, Maxeler and Verint. Alinean has been selected to develop and power value-based interactive sales and marketing tool campaigns for customers including iPass, Maxeler and Verint.

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Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40
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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. For most buyers it’s easier to do-nothing, than to change.

ROI 45