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Keeping close to channel partners

Sales and Marketing Management

Author: Paul Nolan As with everything else in 2020, many B2B companies’ relationships with channel partners, which are critical to their success, have been disrupted. The “surprise and delight” treatment that is widely used to keep internal employees engaged is equally effective with channel partners.

Channels 156
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Technology can improve your recognition efforts

Sales and Marketing Management

Taking a closer look at recognition programs, the Incentive Research Foundation (IRF) reports that 26% of program owners say they’re communicating more frequently. 42% of IRF survey respondents who postponed their incentive trips are now using alternative means to recognize or celebrate award winners.

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How to Plan a Virtual Event That Generates Leads in 4 Easy Steps

Sales Hacker

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. Conferences and workshops are obviously being canceled, and the associated costs are significant. In the tech sector alone, the direct losses from the cancellation of just 10 events are more than $1.1

Lead Rank 127
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Firing Up the Revenue Engine Post-Crisis

Sales and Marketing Management

Organizations are doing their best to navigate this new landscape of layoffs, remote working, canceled events, slowing sales and demand slumps. SUPPORT: Channel Partner Support and Re-Alignment Is Critical to Success. Partner relationships have always been important to the success of any channel program. That’s the bad news.

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7 Key Elements of a High-Converting Sales Funnel

Sales Hacker

Lead-nurturing email campaigns can effectively convert prospects to buyers, but you may also use other communication channels. Offer free samples, member-only discounts, and other incentives. If you’re unsatisfied, you can cancel your membership and move on. Here’s How to Nurture Unresponsive Prospects.

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How to build a winning sales culture: The ultimate guide

PandaDoc

Take advantage of a number of sales competitions and incentives. Give an incentive to the salesperson who signs the most deals with a specific sort of prospect the following month. Get everyone on Slack or a similar chat channel and say something like, “Hey, this new combination of CRM filters is turning up some hot leads!”

Hiring 52
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4 Ways to Regain a Customer’s Trust After Losing It

Zoominfo

Depending on your particular offering, this survey may come in the form of an email after a customer cancels your services. Or, if a customer cancels online, offer the survey as part of the cancellation process. Does customer activity often slow three months before cancellation? Offer an additional incentive.