The ROI Guy

SEPTEMBER 17, 2010

It was a case study about an enterprise, and you are a small business, it was outlining benefits for companies in Europe when you are located in the US, or it illustrated case studies for the health industry, and you are in high tech. Assuring that the solution delivers bottom-line benefits is key at this stage.

Buyer 53

Buyer Buying Cycle Marketing Case Study 53

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Something people tend to forget is content becomes stagnant really, really quickly,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

Zoominfo

MAY 11, 2021

With today’s clutter in the digital space, often the relevancy of your offer is the only differentiator you have,” says Mitchell Hanson, director of demand generation at ZoomInfo. Something people tend to forget is content becomes stagnant really, really quickly,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo.

Top of Funnel 130

Top of Funnel Campaigns ROI Maximizer 130

SBI

AUGUST 30, 2018

We all know how difficult demand generation is in the current status quo in which GDPR has put restrictions on email marketing, and email open rates have gone down significantly. We are also in the process of getting Soc 2 compliant, which allows us to meet enterprise-level standards for security, availability, and confidentiality.

Churn 95

Churn Loyalty Lead Rank Maximizer 95

Sales Hacker

JUNE 11, 2020

Then, they took what they learned to build an outbound program targeting larger enterprise customers. An outbound strategy may require hiring either a dedicated BDR team for demand generation or sales reps with specific prospecting skills and networks. RELATED: How to Create an Epic Coaching Culture (5 Steps & 3 Tips).

Inbound 100

Inbound Outbound Ideal Customer Profile Top of Funnel 100

The ROI Guy

MAY 4, 2006

How is IT spending changing for small and medium enterprises? Right now, SMB IT spending growth is set to eclipse the enterprise, growing by a healthy 7.2%, up from 4.8% As any sales and marketing executive can tell you, every dollar of revenue earned by IT solution providers is getting harder to come by.

Marketing 40

Marketing Vendor ROI Survey 40

Vengreso

MARCH 2, 2021

Lead generation is a marketing activity that attracts people to your company and gathers data in the hopes of turning those leads into sales-ready prospects, also known as a sales-qualified lead or SQL. Lead generation is something that happens at the top of the sales funnel. The other 60% comes from our sales team.

Pipeline 145

Pipeline Prospecting Ideal Customer Profile Sales Qualified Lead 145

Crunchbase

JULY 31, 2019

Some strategies work for SMB, while not so much for enterprise. How Sales Teams Should Build Their B2B Lead Generation Strategy. So to keep it simple, I’m going to assume you’re selling to mid-market or enterprise and that you’re in a sales and/or demand generation role at your company.

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64

The ROI Guy

MAY 4, 2011

The survey responses indicated a decided lack confidence in newer tactics like social media, blogs and videos, and even some stall worth tactics such as white papers and case studies. Even print magazines, case studies, eNewsletters and webcasts are ineffective or less than effective for more than 40% of respondents.

Marketing 94

Marketing Case Study Survey Social Media 94

Sales Hacker

FEBRUARY 3, 2020

CSO UK is Europe’s most senior leadership community for enterprise, mid-market, hyper-growth, or unicorn companies. Leaders of all levels are encouraged to join us at the Summit where different tracks, topics, case study rooms, and networking events will provide content and connections to solve specific challenges facing our profession.

Conference 90

Conference Scale Networking Industry 90

The ROI Guy

APRIL 21, 2010

For demand-gen marketing campaigns, compelling value oriented interactive tools is an absolute requirement for today’s frugal and skeptical IT buyers. Case studies were commissioned, but did not provide all the proof needed. Reduce the time it takes to develop credible businesses cases from days or months to hours.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Sales Hacker

DECEMBER 8, 2017

What we’re still UNSURE about: How will enterprise giants like Microsoft react to partnerships like Salesforce & Google? Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Review Sites Continue to Influence Decision Makers in a Powerful Way.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Hubspot Sales

JULY 1, 2019

This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises. No matter what you call it, this approach isn’t altogether new: Enterprise salespeople have used an account-level approach for a long time. Read on for a deep dive into account-based sales.

Ideal Customer Profile 79

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 79

Tony Hughes

MARCH 13, 2018

There is no quick fix in social selling just like there never was in analog enterprise selling and never will be. Build out concise case studies with testimonials from your happiest reference customers. Tactics without strategy are a fool's errand. It's a strong supplement not substitute and it's all about daily heavy lifting.

Social Selling 63

Social Selling Ideal Customer Profile Lead Rank Top of Funnel 63