SBI Growth
OCTOBER 6, 2012
Later as a global CMO at SAP, he was the catalyst for SAP’s brand value rising $2.8B, or 46% during his tenure. You might remember ‘The Best-Run Businesses Run SAP’ series of campaigns that repositioned SAP from an exotic solution to significant adoption. See below for the escalation of brand value during Marty’s tenure.
Sales and Marketing Management
OCTOBER 21, 2019
There’s nothing more frustrating than having a prospective customer on the hook, then having to spend precious time combing for just the whitepaper or case study that fits their needs. Giles House is the general manager of SAP , a market leader in enterprise application software. Is This Training Over Yet?
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Vengreso
NOVEMBER 29, 2018
This podcast is being brought to you by SAP Sales Cloud, formerly CallidusCloud. With SAP Sales Cloud’s modern CRM, you can focus on coaching and developing sales reps, instead of forecasting. In case you haven’t noticed, the digital selling landscape has changed. Learn more by visiting: www.calliduscloud.com/Vengreso.
Sales Hacker
JUNE 14, 2021
Through the mini case studies below, you will see how sales and marketing teams need more strategic focus and strategic intention behind their ABM content, messaging, prospecting, and nurturing. Content was created to show the effects of working with an “Outside SAP ? Schneider was used to seeing 12–18 month sales cycles.
SBI
NOVEMBER 25, 2013
Exhibitors know that it’s difficult to entice a prospect to come into an empty booth. I’m not talking “case-studies” here, but rather a description of the great work they’re doing in the industry and for their companies. Draw a crowd. They employ all kinds of strategies to get bodies in the booth.
Highspot
SEPTEMBER 17, 2019
In the short time that SmartPage technology has been available in beta form, our customers — including Verizon, PitchBook, SAP Concur, Twitter, and hundreds more — have already created 80,000 SmartPages. Imagine this: You’re a seller about to meet with a prospect in the medical device industry for the first time.
Sales Hacker
APRIL 21, 2022
By using lead scoring, sales teams can prospect from a database of warmed up prospects. Just go look at some websites like Workday, SAP, Salesforce. Get case studies from bigger companies. In order to close bigger deals, companies need to show successful case studies for enterprise companies.
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