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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

We sent packages to 50 of our top prospects, with each package containing a mini-toolbox. The idea was simple enough: we sent 100 branded cookies featuring pictures of our office dog to 100 sales prospects. Unfortunately, the cookies seemed to annoy many of the prospects we sent them to. Let’s get into it!

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5 Examples of Memorable B2B Direct Mail Campaigns

Zoominfo

We sent packages to 50 of our top prospects, with each package containing a mini-toolbox. The idea was simple enough: we sent 100 branded cookies featuring pictures of our office dog to 100 sales prospects. Unfortunately, the cookies seemed to annoy many of the prospects we sent them to. Let’s get into it!

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Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart

Emissary

This trend results in additional pressure on sales and marketing organizations to speak the business language of their prospects and customers, not just demonstrate technical expertise. This is particularly challenging in the tech world because you must communicate a lot of expert, technical information to your prospects and clients.

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Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

SBI

Sales is all about pursuit: pursuit of the right prospects, pursuit of the right message, pursuit of the right applications. Phone, email, SMS and other channels are the lifeblood of inside sales. KnowledgeTree surfaces the best presentations, datasheets, and other collateral for every sales situation. Act-On ToolSkool.

Vendor 139
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The 12 Essential Sales Metrics You Don’t Want to Miss

InsightSquared

Did the prospect stall on a specific page of the proposal? With most sales engagements occurring in digital channels, all the data can and should be used to take action. . Once you have your number, put it to use to proactively identify prospects that are starting to lose momentum. Are my reps prioritizing the right prospects?

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3 Ways to Improve Your Sales Rep Onboarding Plan

Groove.co

Phase 2a: Personas Read product marketing collateral on buyer personas Conduct personal research buyer personas, find relevant LinkedIn profiles, and job descriptions. Set an individual plan and execute against it Schedule regular meetings with your manager to plot territory, strategy, goals. Phase 4: Spread your wings and fly! -

Hiring 26
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3 Ways to Improve Your Sales Rep Onboarding Plan

Groove.co

Phase 2a: Personas Read product marketing collateral on buyer personas Conduct personal research buyer personas, find relevant LinkedIn profiles, and job descriptions. Set an individual plan and execute against it Schedule regular meetings with your manager to plot territory, strategy, goals. Phase 4: Spread your wings and fly! -

Hiring 26