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The Ultimate Guide to Channel Sales

Hubspot Sales

What is channel sales? In a channel sales model, a company sells through third partners -- affiliate partners (who get commission on each purchase), resellers, value-added providers (who typically bundle your product with their own), or another entity that doesn't work for it directly. The Definition of Channel Sales.

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3 Times to Avoid Scripted Social Media

Zoominfo

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned. Customer Service.

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3 Ideas to Enable Customer Service Teams

Lessonly

While companies recognize the importance of great customer service, leaders are often overwhelmed by the different processes, tools, and strategies that impact the customer experience. So, what are the most efficient and effective ways to improve customer service? Meet our industry experts. Jeff Toister.

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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Each video tells a story of a seemingly average person showing their heroism through extraordinary customer service. The company is well-versed in the world of content marketing.

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A Guide on Lead Nurturing

Salesmate

You can offer free webinars, eBooks, whitepapers, and various other useful content. When your prospect viewed a file or downloaded an eBook, they must’ve shared their information. Welcome your new customer with personalized onboarding emails; make them aware of the customer service you provide so they can reach out to you for any help.

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40 Customer Service Tips from Today’s Leaders

Lessonly

It’s no surprise that the world of customer service is in the middle of astronomical change. As customers continue to demand more from companies, the role of a customer service team is more important than ever in order to keep satisfaction and engagement high. Download The Future of Customer Service today !

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Six Strategies to Masterful Marketing

SugarCRM

Train and motivate employees who have direct customer contact to request updates at each customer encounter. This includes call center personnel, customer service, salespeople, and distributors. It’s a great tool to pull the prospect through the marketing funnel and then instrument every step of their journey.