Sales Incentive Program Management as a Profit Center for CFO’s of Large Channel Members and Distributors
Sales and Marketing Management
JANUARY 19, 2018
Most incentive programs are managed in a highly chaotic, manual way by individual merchandising, sales or marketing executives (or low-level managers). Let’s contemplate this example: Reseller “A”, a $5B reseller with 3,000 salespeople. Since the incentive payments have now grown to $25 million, the harvest by the reseller is now $6.25
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