Remove Channels Remove Marketing Remove Sales Remove SME
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How to Build the Guidance That Turns Strategy into Action

Highspot

Take, for instance, the task of creating a play to help your account management (AM) team increase partner license sales. Answer: Increase partner license sales and expansion ARR. Answer: Channel/Partner Enablement Leader. Building a play relies on three different subject matter experts (SMEs). WHO (Audience).

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Why Buyer Enablement Is Important in Today’s Buyer Journey

Allego

For years, we’ve talked about sales enablement and how enablement can help sales teams sell more. What sales content do teams need? It includes everyone who plays a role in helping to generate revenue for the business: sales, marketing, enablement, HR, and customer success. Change has come to enablement.

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What Channel Partner Strategy is Right for Your Business?

Mindtickle

Recently, I found myself having similar conversations about how to manage channel partners with several customers from very different industries. The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors.

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What Channel Partner Strategy is Right for Your Business?

Mindtickle

Recently, I found myself having similar conversations about how to manage channel partners with several customers from very different industries. The differences in their channel partner strategies were not due to their industries but rather were influenced by the stage of their business was at, or very specific market factors.

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Sales Velocity: 7 Levers That Influence Pipeline Speed

LeadFuze

What is Sales Velocity? We have to begin by giving a sales velocity definition. Essentially Sales Velocity is the speed at which leads and opportunities move down and out of your funnel. Sales velocity (or pipeline velocity) can be measured in a few ways: The age in stage before moving to the next stage. Click To Tweet.

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7 Steps to Turbo–Charge Sales Content for Manufacturers

Allego

Yet that’s what many sales reps do—especially those working at manufacturing and industrial companies. As a result, sales teams end up with a disjointed content “system,” with content located in multiple locations. 7 Steps to a Strong Sales Content Management System. 7 Steps to a Strong Sales Content Management System.

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Subject Matter Experts, Get Agile!

Allego

As a subject matter expert (SME), you have knowledge that the sales force needs to access, but the challenge is sharing information with the sales force that’s both timely and relevant. When things change–market conditions, competitive pressures, regulatory changes, etc.–a Here are three tips: 1.

SME 54