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Walk Softly When Marketing Your Small Business

Increase Sales

Social media has exploded the marketing possibilities for any small business. Yet what is happening is people are running into this marketing frenzy and annoying a lot of people including their ideal customers as well as strategic partners or professional colleagues. Share on Facebook.

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Nothing Is Sometimes the Better Path for Small Businesses

Increase Sales

Taking action, doing something is usually touted as the better path for growing small businesses. However some research from Contact Monkey suggests when it comes to email subject lines nothing wins the open email rate. I wonder how many of those marketing firms will share this research? ” Can you believe that?

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Small Business Owners Have Learned the Power of Web Tools

Fill the Funnel

Small businesses continue to set the pace of hiring, growth and innovation in the US. Small business owners have learned the power of web tools. Sales and marketing leaders should open a line of communication with these small businesses to learn what is working to help them grow their revenue and customer base.

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Madness Magnifies Marketing Malfunctions

Increase Sales

There are also marketing malfunctions where individuals with questionable business ethics prey on small business owners and salespeople. Earlier today I wrote about how marketing gets a bad rap specific to a very poorly constructed email message that I had just received. His business ethics are questionable.

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Ranking the top email marketing platforms by their CRM features

Nutshell

Can you rely on your email marketing platform to do the job of a CRM ? . Email marketing software offers users a basic way to manage their database of contacts, which makes it extremely valuable to new businesses. Which email marketing platform has the best CRM features? Constant Contact. INTEGRATION.

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How Timing Is Everything in Social Media Marketing

Increase Sales

As they say “timing is everything” and that is true even in social media marketing when looking to: Credit www.sxc.hu. When compared to a study conducted in October of 2012 by GetResponse , there is a dramatic drop off between Facebook social media marketing and email marketing. Attract attention. Increase sales.

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A farewell to the open rate

Nutshell

This fall, when we all unwrap our batch of new emojis with iOS 15, we’ll also say goodbye to something that’s been in the marketer’s toolbox for 20 years: the open rate. Apple’s new Mail Privacy Protection feature eliminates the ability for email marketers to measure opens. iOS Mail currently makes up 40% of email client market share.

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