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The Best Way to Sell Is With a Story

Sales and Marketing Management

It’s a powerful conversion tool at least as old as the Gospels. Nearmap, the company I work for, captures, manages and delivers high-resolution aerial imagery to engineering and construction firms, governments, property and real estate companies, solar installers, telecoms, and others.

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Challenger Sales Model: The What, Why and How

Mindtickle

Proposed by Brent Adamson and Matthew Dixon in “The Challenger Sale,” this approach is based on the personalities of your sales team. Present disruptive ideas as helpful and constructive. You’ve got archetypes like the hard worker, relationship builder, and lone wolf — but the challenger is the one to keep an eye on.

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How to Build Effective Email Campaigns for Local Business

BuzzBoard

Constructing successful email campaigns might be a formidable task. As salespeople, our responsibility is to affirm to these local businesses that our agency can craft effective, results-oriented campaigns, especially via email marketing tools. This makes digital agencies an even more critical component of their marketing blend.

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7 Creative Ways Sales Reps Are Using AI

Hubspot Sales

AI is no longer a construct of the future. Whether you’re skeptical, curious, or fully on board, it’s important to educate yourself about how sales reps are using AI. 74% report using AI in some form in their role, and 60% say they believe AI tools are important to their overall strategy.

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Why Best Alternative to a Negotiated Agreement (BATNA) Matters for Sales, According to Dropbox's Head of Customer Solutions

Hubspot Sales

Essentially, it's the best offer you're willing to accept when negotiating if the initial proposal fails to draw agreement from both parties. That's how you'll construct your BATNA.". Free training & educational materials provided by your customer support team. Use the Right Tools to Make Negotiations as Simple as Possible.

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Can Distribution Pricing Managers Work Remotely?

Distribution Pricing Journal

With better web-accessible software platforms and data tools, pricing managers no longer need to be tethered to the office to get real time data. Data analysts are jumping on new collaboration tools such as Slack or workflow management. Working from home can even help pricing mangers adapt better to market changes.

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The Complete Guide to a Consulting Business

Hubspot Sales

If you’re passionate about helping others succeed by providing niche expertise that’s been honed by years of education, experience, and skill development, a career consulting may be for you. Next, think about what tools you may need to conduct business and connect with clients. If you have, you’ve consulted with them.