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Are You Too Hard to Reach?

No More Cold Calling

This, of course, means making it easy for them to reach us. Prior to joining Heinz, Brian was the chief marketing officer at Zephyr 47, a marketing-automation agency where he helped EMC Isilon win an 2011 Eloqua Markie award. .” I have no way of finding him on LinkedIn. If we make it difficult, they’ll go someplace else.

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CMO: Are you going to have a job in 2014

SBI Growth

Maybe it’s Marketing Automation (Eloqua, Marketo, etc.), Get started on the right foot or course correct before it’s too late. The difficulty with most implementations is the numbers are usually negative. You’re probably in the middle of, half through or considering similar solutions. You’re in the driver’s seat.

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5 Marketing Trends That will Impact 2013

SBI Growth

Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend. The objective of course is to convert leads and opportunities into paying customers. Fusion of CMO and IT. Powering the new engines of marketing, as we saw in 2012, is becoming big business. Get chummy with your CIO and figure this out.

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How Enterprises Are Adopting Social Selling

Tenfold

In the case of Eloqua, a software company, their average sales cycle has decreased by 20 days, with 25 percent more leads that convert to opportunities. The time spent here will, of course, not immediately convert to sales. New books and educational courses are always coming out on the topic. Getting Started With Social Selling.

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The 17 Best Business Card Scanners for Sales Contacts

Nutshell

And of course, free business card scanners are preferable to ones that charge a monthly subscription or usage fee. Scanbizcards integrates with SugarCRM and Salesforce, and plans on integrating with HubSpot, Eloqua, and Marketo in the future. Still, different needs require different tools. Scanbizcards Price: $8.33/mo

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PODCAST 138: From Marketer to CEO: The Power of Brand as a Growth Amplifier with Jake Sorofman

Sales Hacker

Previously, Jake was CMO of Pendo and chief of research at Gartner, which of course, gives him a unique perspective on the technology landscape. Remember Eloqua and Marketo, people that were digital marketers would wear those brands like a badge of pride, and they built their career around it. So Jake, welcome to the show.

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The 17 Best Business Card Scanners for Sales Contacts

Nutshell

And of course, free business card scanners are preferable to ones that charge a monthly subscription or usage fee. Scanbizcards integrates with SugarCRM and Salesforce, and plans on integrating with HubSpot, Eloqua, and Marketo in the future. Still, different needs require different tools. Scanbizcards Price: $8.33/mo

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