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Inside Sales Growth Beyond CRM

Velocify

This evolution means an increasingly mature buying market that is driving new CRM-related needs for sales and marketing teams. Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation. How is CRM helping them to execute? Prioritization.

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PowerViews with Christopher Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

” Convergence: Technology, CRM & Social Media. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. All of this is occurring in the context of the “grand effort toward revenue production.

CRM 178
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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

Whether your sales team is one person or 100 people, there are limits to how efficient you can get without using modern software solutions. Although these two software solutions work similarly by automating routine administrative tasks and workflows — and sometimes share similar features — they are not synonymous. It does not exist.”

Scale 130
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Revenue Performance Management: Doing For Revenue What ERP Does For Ops?

Pointclear

In a recent article on Revenue Performance Management in Marketing Automation Software Guide, Lauren Carlson does a nice job of providing a context for the RPM discussion by differentiating it from marketing automation, reviewing the factors motivating its advancement, and raising good questions.

Revenue 150
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How Finding the Common Revenue Thread Simplifies Executive Decision Making

SBI

Best practices organizations have tech stacks that integrate all of the following with each other: Sales CRM (Salesforce, Microsoft Dynamics, SugarCRM, etc.). Marketing Automation (Marketo, Eloqua, etc.). Well, there’s a common thread there as well. Customer Success Platforms (Gainsight, Totango, etc.).

Revenue 139
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PowerViews with Chris Hosford – CRM/Marketing Automation/Social Convergence

Pointclear

” Convergence: Technology, CRM & Social Media. On the marketing side, companies like Eloqua, Marketo, Pardot, Silverpop and HubSpot are adding features that are nudging them closer to the sales side. All of this is occurring in the context of the “grand effort toward revenue production.

CRM 133
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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Customer relationship management (CRM) software or a marketing automation platform like Eloqua, Marketo, or Pardot are frequently used by programmatic account-based marketing teams. Instead of concentrating on just five to ten accounts, programmatic ABM groups hundreds or even thousands of accounts based on client profiles.