Demand Generation Energy Marketing Resources 
SBI
OCTOBER 12, 2017
In the B2B marketing arena, Account Based Marketing (ABM) is on fire these days, and it isn’t showing signs of cooling off anytime soon. You can achieve a higher close rate with an ABM strategy if 1) you’re focused on best-fit accounts, and 2) your sales and marketing teams are aligned. then you’re cheating yourself.
A Sales Guy
FEBRUARY 1, 2014
The increasing trend of having marketing take over the MDR or lead qualification role of inside sales has been hotly debated and tested in recent months. I still think it’s a good idea, but needs certain expectations and circumstances across sales & marketing to work long-term. Revenue responsibility. Higher lead to SQL conversion.
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Zoominfo
MARCH 8, 2022
Your go-to-market actions are only as good as the data they run on. You can hire the best sales and marketing talent and outfit them with state-of-the-art CRM and automation tools , but without high-quality data, their efforts will fall short of your targets. What is the impact of bad data on sales and marketing?
Sales Hacker
JUNE 16, 2022
From layoffs at Redfin and Tesla to the plummeting crypto markets , companies are starting to tighten their belts — and the economy has shifted from the so-called “Great Resignation,” with a job market heavily favoring employees, to the “ Forced Resignation.”. What do the changing market conditions mean for RevOps and sales?
Zoominfo
DECEMBER 7, 2017
Did you know 60-70% of marketers say they don’t truly understand their buyers ( source )? A simple buyer persona may look something like this: A 25-35-year-old female, working in marketing at a company of 500+ employees, who has ‘specialist’ in her job title. Influencer marketing is a popular strategy these days—and for good reason.
Sales Hacker
JULY 26, 2021
The unfortunate side effect of having sales reps repeatedly perform mundane tasks is that it takes considerable mental energy, leaving them feeling not only unmotivated and unproductive but undervalued due to the task’s menial nature. Sales reps who follow traditional sales processes often take 18+ steps just to get a contact into a sequence.
Chorus.ai
JANUARY 10, 2020
To prepare for her sales career, Becc earned a marketing degree at Texas A&M University. “I I wanted a background in marketing because I was really interested in the psychology of sales,” she says. They’ve also given me the resources, prioritization, focus and budget to execute that vision.”. The leadership team at Chorus.ai
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