Marketing Needs to Put Skin in the Game
Pointclear
MAY 20, 2016
In the last blog we discussed the importance of driving revenue from all sources (inbound, nurture, outbound). Here is how Mark Nadolny, Manager of Benchmarking Analytics at SiriusDecisions breaks it down: “Tier 1: Direct Enterprise Accounts. Measuring marketing’s contribution to revenue. Tier 2: Inside Commercial Accounts.
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