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6 Steps to Improve Your Go-To-Market Maturity

Sales and Marketing Management

Author: Joe Andrews What defines a mature go-to-market model in B2B companies? Is it having a growth strategy focused on new market segments? Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today? Does it include a focus on account-based marketing (ABM), a topic with a lot of buzz today?

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How to Assess and Sequence Your Sales Initiatives

SBI Growth

Level of Effort means how hard will the initiative be to pull off. For example, you may recognize that you have a massive demand generation problem. But given the current state of your organization, how hard will it be? Will it strengthen your position in the market? How to conduct the assessment.

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The Data Will Bring Us Together: Relationship Therapy with Sales and Marketing

DiscoverOrg Sales

The process of sales and marketing alignment is so fraught with assumptions, misunderstandings, and disagreement that we think both departments need a relationship therapy session! Marketing has certain data needs. Sales uses a CRM … but the marketing automation system might not integrate. Location data (Marketing loves).

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3 Ways a Sales Leader Should Rollout a Quota Increase

SBI Growth

Top sales leaders know how to communicate and roll out a sales plan. The impact to the individual sellers and their territories. Rebalancing of any territories due to the new quota. Sales can’t rely on marketing alone. Today’s sales leader should be generating about 70% of revenue through sales prospecting.

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IS IT TIME TO RENOVATE YOUR GO-TO-MARKET ORGANIZATIONAL STRUCTURE?

Mereo

A leading global financial technology (FinTech) client recently reached out with a big request: They wanted to completely overhaul their go-to-market organizational structure, roles and relationships. There are a number of factors that should tip off sales and go-to-market leaders to rethink their organizational approach.

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How to Fast-Track New Rep Productivity

SBI Growth

You’ve had an open territory for some time. So how do you get your new rep to produce quicker? Marketing / Demand Generation Campaigns / Lead Management. It’s every Sales Manager’s struggle. Getting quality candidates through the interview process has been slow going. You finally found an A-player.

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Can You Switch Hit For Sales Success?

The Pipeline

I remember when I first started working for a company back in the early 1990’s (before we had web mail), the company had two main product lines, and had the usual territories across the continent, primarily driven by geography. Again, nothing wrong with the thinking or reality, just the lack of consistently delivering against plan.