The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. But up-front purchase price isn’t everything.

ROI 45

ROI Lead Rank Lead Scoring Tools 45

The ROI Guy

MAY 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

ROI 40

ROI B2B Demand Generation Agencies Hiring 40

Corporate Visions

NOVEMBER 7, 2019

The decision-making science that backs this up is called “Fundamental Attribution Error.” For example: You’re responsible for selling marketing automation software to help manage a company’s marketing campaigns, social media presence, and demand generation efforts. Fundamental Attribution Error.

Buyer Persona 100

Buyer Persona Buyer Decision Maker Demand Generation Agencies 100

Crunchbase

JULY 31, 2019

How Sales Teams Should Build Their B2B Lead Generation Strategy. So to keep it simple, I’m going to assume you’re selling to mid-market or enterprise and that you’re in a sales and/or demand generation role at your company. This is how sales teams should build their B2B lead generation strategy.

Lead Gen 64

Lead Gen Lead Generation Lead Rank B2B 64

Sales Hacker

JUNE 16, 2022

Those are the accounts that are the best fit for what you sell and are showing intent to buy right now. Head of Demand Generation at Outreach. Q: How should demand gen orgs pivot in times like these? First you would look at the above metrics, cost per lead (CPL), cost per SAL (CPSAL), and ROI by channel and partner.

Cost per Lead 91

Cost per Lead Demand Generation Agencies Lead Rank Lead Scoring 91

Autoklose

JANUARY 15, 2024

And yet, even though those two concepts are marketing staples, some business professionals tend to mix the two up and use them interchangeably. All this will extend your sales cycle and you’ll end up with a lot of low-quality leads in your funnel. That way, your message will be diluted and you’ll waste time going after the wrong leads.

Ideal Customer Profile 52

Ideal Customer Profile Buyer Persona Buyer Lead Rank 52

Sales Hacker Training

NOVEMBER 21, 2022

You need to know when to talk and when to shut up. There are thousands of options when it comes to software for sales that promise to make your life easier as a sales professional. There are thousands of options when it comes to software for sales that promise to make your life easier as a sales professional.

Sales Tools 52

Sales Tools Tools Ideal Customer Profile Lead Rank 52

SalesHandy

OCTOBER 28, 2022

All of your marketing and sales efforts are centered around pushing your product or service to your target audience, rather than pulling them in through inbound lead generation. The biggest selling point of outbound is that it allows sales and marketing teams to take complete ownership of their go-to-market (GTM) strategy.

Lead Generation 59

Lead Generation Paid Content Outbound Ideal Customer Profile 59

Sales Hacker

NOVEMBER 15, 2017

With the rise of AI, new sales technology and automation at the forefront of the sales echo chamber these days, we thought we’d take a moment to bring it back to BASICS – that’s why we’ve rounded up this complete glossary of sales terms and definitions to help you remember where it all started. Account-Based Marketing.

Lead Rank 99

Lead Rank Top of Funnel Ideal Customer Profile Sales Qualified Lead 99

Sales Hacker

DECEMBER 8, 2017

Powerful buyer influence of software review sites like G2Crowd & Capterra. Top Sales Trends & Predictions of 2018: Buyer Side Technology Continues to Disrupt Sales Development & Demand Generation. Growth of Omni-Channel Sales Strategies & Social Selling. Facing the Reality of A.I. And the coffee is cheap.

Trends 96

Trends Outsourcing Services Top of Funnel Account Based Marketing 96

Sales Hacker

DECEMBER 17, 2019

As a serial founder, Pete has built up an impressive library of knowledge on scaling businesses and optimizing sales motions. How selling as a founder will help you understand your sales motions. Plus, I run a software company called Atrium that makes advanced sales performance analytics software for instrumenting rep performance.

Scale 52

Scale Hiring Call-back Software 52

Hubspot Sales

JULY 1, 2019

This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises. What Is Account-Based Selling? Who Should Use Account-Based Selling? How to Use Content in Account-Based Selling. Key Metrics for Account-Based Selling. ABS or Nothing?

Ideal Customer Profile 84

Ideal Customer Profile Account Demand Generation Targets Top of Funnel 84

Sales Hacker

OCTOBER 7, 2021

We’re often encouraged to hide, toughen up, and bury our emotions. Your sales career project has ups and downs. You can rise within a company selling your ideas, or you can go off on your own and be your first salesperson. Anita Nielsen is a best-selling author and sales performance coach. Anything less is failure.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

Sales Hacker

MARCH 2, 2020

And for leveling up your sales skills, nothing beats a good sales book. There are only about 10–15 books in each discipline, so you can easily read up on the books you’re likely to need or want. The New Solution Selling. The Little Red Book of Selling. Unbreakable Laws of Selling. The New Strategic Selling.

Top of Funnel 141

Top of Funnel Lead Rank Hiring Handbook 141

Sales Hacker

FEBRUARY 3, 2020

It always sells out, so don’t sleep on your tickets! Limited to just 20 people per event, none of whom will be selling their products to you, you will get hours of sales training [and surf instruction!] Gerhard Gschwandtner, Founder and CEO of Selling Power magazine, and Owner and host of Sales 3.0 RevGen Insight Summit.

Conference 90

Conference Scale Networking Industry 90

Sales Hacker

OCTOBER 21, 2019

Keep reading to learn who they chose as the most dynamic women sales leaders and the most dynamic up-and-coming women in the industry — listed in no particular order. In my 20s, I came up with a business plan for a service to large corporations. My advisor said the idea was great but that it wouldn’t work unless I learned how to sell.

Hiring 90

Hiring Top of Funnel Lead Rank Call-back 90

Sales Hacker

JUNE 12, 2018

Unless you’re selling a $20/mo product, keep the “fun” out. If you were able to get some results by purely using non-focused demand generation, your website, and other lead sources, scaling will be hard. I’m not eager to sell you ASAP. Give your SDRs some direction. “Be Patient.

Scale 74

Scale Hiring Ideal Customer Profile How To 74

The ROI Guy

MAY 4, 2006

A Q&A with me on latest IT sales and marketing metrics, trends and best practices Is 2006 shaping up to be a good year for IT spending growth? in 2006, with annual growth in software sales leading the way at 7.0%. Right now, SMB IT spending growth is set to eclipse the enterprise, growing by a healthy 7.2%, up from 4.8%

Marketing 40

Marketing Vendor ROI Survey 40

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Provocation-Based Selling: Loosening the Status-Qu.

ROI 49

ROI Social Media Vendor Buyer 49

The ROI Guy

SEPTEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Value selling is an imperative. according to Forrester.

ROI 40

ROI Sales Enablement Lead Rank Social Media 40

The ROI Guy

SEPTEMBER 16, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Social Media Buying Cycle Sales Enablement 40

The ROI Guy

SEPTEMBER 17, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Social Media Ideal Customer Profile B2B 40

The ROI Guy

SEPTEMBER 10, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Social Media Demand Generation Agencies Survey 40