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Are You Tracking These Crucial Marketing KPIs?

Zoominfo

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130
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How To Build Your Go-To-Market Strategy

Zoominfo

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. We’ve got your back, marketers! Newsletters are near the top of the marketing funnel. Skip Ahead: Newsletter distribution.

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Stay Engaged with Borrowers Using Email Marketing

Velocify

One of the biggest struggles today’s lenders have is shifting from a refi market to a purchase market. Fortunately, using email marketing can be an effective tool to sustain continuous awareness in both borrowers and referral partners. With all automated email marketing, remember to personalize the subject line.

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Marketing Automation for Manufacturers: How Companies are Benefiting

SugarCRM

However, with new technology available for the shop floor and in the factory, manufacturers have the opportunity to improve their sales and marketing processes and alignment with even more automated processes. Marketing automation for manufacturers. Is automating your marketing strategy the way to go? How, you ask?

Benefit 26
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How to Create a Business Development Strategy for Your Sales Team [Template]

Hubspot Sales

He and Dharmesh Shah then "tinkered" with their business model until they transformed it into the universal Marketing, Sales, and Customer Service Hub it is today. That's what propelled a lunch table idea into the first software for Inbound Marketing. Target Market. Tools, Software, and Resources. Marketing Strategy.

Hiring 94
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4 Pillars To Creating a Successful Sales Plan

Vengreso

Contrary to popular belief, you don’t have to be a born leader to devise a master marketing plan or hit your sales objectives. A Sales and marketing engagement platform that generates leads increases sales and improves customer retention. It usually includes: definition around your target market and ideal customer profile.