Zoominfo

OCTOBER 21, 2018

In a 2010 blog post, ZoomInfo discussed the emergence of video as an effective vehicle for B2B marketing communications. At that time, nearly 60% of brand managers planned to invest more resources in online video in the next 12 months. Today video remains a hugely successful tactic in the B2B marketing world. In fact, nearly 76% of B2B marketing professionals report including video content in their overall digital strategies ( source ).

Webinar Metrics 157

Webinar Metrics Video Strategy Marketing 157

Membrain

OCTOBER 21, 2018

I have read and even reported that sales leaders who coach their salespeople see a boost in revenue of around 27%. It sounds like a realistic number but I have not seen any science to back it up. Until now. Check this out!

Coaching 102

Coaching Sales Coaching Report Revenue 102

Partners in Excellence

OCTOBER 21, 2018

Recently, I was speaking with an executive whose team was involved in a major purchase decision. I asked him to describe his buying process/journey. He looked at me with an amused/quizzical look. “We don’t think in terms of a buying journey. We just have something we need to get done, part of it involves buying… ” All of a sudden, it struck me: The buying process or buying journey is just an artifact invented by marketers and sellers to rationalize what we want to in

Customer 77

Customer Groups Buyer Up-Sell 77

SBI

OCTOBER 21, 2018

Mediafly is a Sales Enablement solution that makes it possible for marketers to quickly zero in on which content drives revenue. On the flip side, it lets salespeople provide a better buying experience for their prospects. Visit Mediafly.

Video 70

Video Sales Enablement Revenue Prospecting 70

Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Sales Cycle

KO Advantage Group

OCTOBER 21, 2018

When you agree for a meeting, do you already have an idea what it will be about? Because if you’re only agreeing willy-nilly, without a clear goal of what you want to discuss, that could end up as wasted time. When you set a meeting or agree to meet with someone, there should be an “ intention, ” a purpose. What do you both want to get out of that? There should be a reason why you’re both clearing your schedule to agree on a place and time to talk.

Meeting 59

Meeting Intent How To Up-Sell 59

Pipeliner

OCTOBER 21, 2018

When people think about starting a business, they rarely think of factors in the order that they need to occur. If you attempt to simply found a business without having these things in the right places, it is almost guaranteed that you’ll fail. This book tells the story of how Founder and CEO, Nikolaus Kimla built his business. Every story is unique—and his certainly is, too.

Pipeline 45

Pipeline Hiring Guidelines Guarantee 45

Selling Energy

OCTOBER 21, 2018

Here are our favorite sales-enhancing tips from this week's Selling Energy Blogs.

Energy 40

Energy Sales 40

Pipeliner

OCTOBER 21, 2018

Pipeliner is a CRM (Customer Relationship Management) product of which Founder and CEO, Nikolaus Kimla, is extremely proud of. It was and is the first CRM product developed to actually empower salespeople—prior to Pipeliner, a CRM was intended to control salespeople (and in many cases still is). Pipeliner is a true sales enablement tool. How Pipeliner got there makes for an interesting story, and hopefully, anyone setting out to develop and market a software product can learn from Pipeliner’s ow

Pipeline 45

Pipeline Industry CRM Oracle 45

Groove.co

OCTOBER 21, 2018

Groove Named the Category Leader in Sales Engagement Software and Email Tracking Software by Real Users on G2 Crowd. Groove has been identified as the top provider of Sales Engagement Software and Email Tracking Software based on high levels of customer satisfaction and likeliness to recommend ratings from verified users on G2 Crowd, the world’s leading business solutions review website.

Lead Rank 26

Lead Rank Lead Scoring Leads Marketing Qualified Lead 26

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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

Sales

Pipeliner

OCTOBER 21, 2018

Learn to Thrive, not Survive: Part 1. There is no doubt that we are going through massive disruption, no matter what industry. The status quo is not only being shaken, but it’s also being shattered. We all must find new ways to carry on. Interviewed by John Golden, Mike Lipkin’s explores his suggestion for how to thrive: dancing with disruption.

Analytics 40

Analytics Social Selling Motivation CRM 40