Keeping Grandma Warm
Selling Energy
NOVEMBER 23, 2022
Regardless of what we’re selling, we have to make a case for saying yes. With energy efficiency it’s even trickier, since we’re often in situations where we have to guess our way to a solution. How do we do that? The usual. We do our research before our pitch. We talk to our prospects at length. We ask questions, probing for the emotional “why” that will make our prospect say yes.
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