Zoominfo

SEPTEMBER 30, 2018

For the typical B2B organization, sales and marketing alignment is the ultimate goal. Yet, in most companies, the two departments operate independently—causing frustration and resentment on both sides. If you’re struggling with sales and marketing alignment, here are a few compelling reasons to get these teams on the same page: Companies with strong sales and marketing alignment achieve 20% annual growth rate.

Marketing 160

Marketing Buyer Persona Hiring Sales Qualified Lead 160

Hubspot Sales

SEPTEMBER 30, 2018

Here’s an interesting thought exercise: how many separate problems do you think you have to solve in order to get outbound sales to work? And what are your chances of solving each of them immediately? The answer to the first question is pretty scary. Even if you have strong evidence of product/market fit -- and a sales process that can close business at a predictable rate -- there are actually 12 other discrete problems that still need to be sorted out to get from zero to your first outbound sal

Outbound 110

Outbound Ideal Customer Profile Scale Hiring 110

Zoominfo

SEPTEMBER 30, 2018

Not only are podcasts a great source of entertainment, but more professionals use podcasts for professional development, research, and inspiration. Today, we’re sharing our list of the best sales podcasts on the web from some of the biggest sales personalities. So if you work in sales, it’s our hope that this list of sales podcasts provides you with some fresh listening material, newfound inspiration, and the tips and tricks you need to excel in the world of sales.

Hiring 100

Hiring Top of Funnel Demand Generation Agencies B2B 100

Membrain

SEPTEMBER 30, 2018

The Challenger Sale has been called the best marketed but worse executed sales program in history. Is this assessment fair or evidence of sour grapes from a few industry experts who wish they could claim the 800,000+ graduates and 500,000+ books sold since 2011?

Industry 95

Industry Sales Marketing Sales Methodology 95

Advertisement

A dramatic shift has occurred in the B2B landscape. Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge. For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms.

B2B

Hubspot Sales

SEPTEMBER 30, 2018

Every once in a while in a sale, people stop responding to my emails. No matter what I tried or hoped for, I couldn't get an answer from them. At first, I didn't know what to say next. So I started testing various emails and came up with one that actually works. I call it the "Permission To Close Your File" template. Close File Email Template. This sales email template has a 76% response rate.

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Closing Prospecting Proposal Follow-up 99

Pipeliner

SEPTEMBER 30, 2018

The best sales training is to practice buying, but not necessarily make a purchase each time. Purposefully gathering information to learn more finds most people comfortable with the visit. Observation and experiences are the best teachers. We all need to purchase food, clothing and even a car at some point in our lives. Our tendency is to return where we are treated best.

Automotive 68

Automotive Negotiation Face-to-face Loyalty 68

KO Advantage Group

SEPTEMBER 30, 2018

So I got asked something that lingered in my head a while recently. Someone who attended my event walked up to me and said, “Kim, you talk so much about empathy when it comes to the sales cycle.”. Empathy is a powerful leadership trait and it’s what separates effective leaders from the not-so-amazing ones, given that this raw feeling comes naturally.

Sales Cycle 63

Sales Cycle Analytics B2B Lead Rank 63

Bigtincan

SEPTEMBER 30, 2018

In the heavily regulated world of financial services, ensuring your client facing advisors have fully compliant content is essential. Of course, this is vital in mitigating risk, but think about the impact on your brand if that advisor provides incorrect or non-compliant information that leads to financial loss. It is essential for marketing and sales leadership […].

Face-to-face 52

Face-to-face Strategy Sales Leadership Course 52

SBI

SEPTEMBER 30, 2018

When salespeople send a Consensus demo, they’ll know who viewed it, and they’ll learn the specific interests for each person that views the demo. This provides much needed insight into the buying team’s motivations. Visit Consensus.

Video 50

Video Motivation 50

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

Sales

Selling Energy

SEPTEMBER 30, 2018

Here are our favorite sales-enhancing tips from this week's Selling Energy Blogs.

Energy 40

Energy Sales 40

Sales and Marketing Management

SEPTEMBER 30, 2018

Author: Dan Tyre and Todd Hockenberry Times have changed. For most business owners, the good old days (think 2016) are a distant memory. Businesses need to be adaptable and prepared with the right strategy to engage the right customer to be successful. Do you have a strategy to compete? Over the last two years, as we have been doing research for our book, Inbound Organization (Wiley), we have been speaking with owners, senior executives and managers throughout the world, and we are constantly am

Inbound 209

Inbound Buyer Persona Company Strategy 209