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Automate for Growth: Marketing Automation Solutions for Smbs

BuzzBoard

According to Salesforce, businesses that apply marketing automation witness a 451% surge in qualified leads – a statistic of staggering importance for small and local businesses seeking growth and expansion. Traditional marketing has always been the bedrock of organic growth for small businesses.

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B2B Guide to Brand Storytelling (With 9 Great Examples)

Zoominfo

It’s an entertaining story that also makes viewers understand how vital HP’s printer security software can be. Consider this TV spot highlighting struggles within the American education system and IBM’s efforts to improve schools across the country. This is a tactic that can be easily replicated for your own business.

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Consultative sales 4 basic principles and just why the consultative selling process works 

PandaDoc

Consultative selling pitches education and authenticity. Tools like CRM and document workflow management software are key to a seamless transition to consulting sales. Salesforce reports that 86% of business buyers are more likely to buy if they understand their goals. What is consultative sales?

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The Complete Guide to SaaS Sales

Nutshell

Software-as-a-service (SaaS) refers to any cloud software product that a company hosts and makes available to customers over the Internet, rather than offering it as a download onto their computers or mobile devices. Essential Software Tools for SaaS Sales. By Cody Slingerland and Ben Goldstein. SaaS Sales Techniques That Work.

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30 of the Best SaaS Partner Programs (and Why They Are So Good)

Allbound

As AppDirect co-CEO Daniel Saks points out , “80% of on-premise software vendors operate a channel program to enable other companies to sell their products, while only 20% of SaaS vendors operate similar programs.” Every software company is different, and likewise, every partner program is different. 3 Types of SaaS Partner Programs.

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CRM Migration Checklist: Why, what, and how?

Cience

Data is the oil for a business engine. While some companies still manage to store all the customer data in spreadsheets, it’s far more common to use a CRM – Customer Relationship Management software. CRM migration is a bit more complicated than just moving your data from one software to another. Why Migrate CRMs?

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The difference between a product-led, sales-led & marketing-led approach

Close.io

In the last few years, there has been a radical shift in the way people use and buy software. When a software company chooses product-led growth as its go-to-market strategy it means that: It relies on product usage and customer experience to acquire new users, retain its existing ones and expand its user base. Final thoughts.