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Sales Engagement: Here’s What You Need to Know Before Buying

Zoominfo

But how should you go about evaluating these tools and what factors should you consider before you commit? The most successful sales teams rely on a combination of sophisticated technology and human expertise to ensure they’re selling the right product, to the right prospect, at the right time. Why Do You Need a Sales Engagement Platform?

Scale 130
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Customer Intelligence: The Secret Treasure from your Value Selling and Marketing Tools

The ROI Guy

If you are using Interactive Value Selling and Marketing Tools, you may be sitting on a wealth of customer intelligence that you could be leveraging. Self service Value Marketing Tools from Alinean collect data directly from each prospect and customer, including key profile data and metrics about their current challenges and opportunities.

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5 Marketing Trends That will Impact 2013

SBI Growth

Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). These trends changing the face of marketing once again: 1. There has been a proliferation of tools and channels. Oracle’s recent acquisition of Eloqua for $871 million puts the definitive statement on this trend.

Trends 316
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Seismic Surpasses 70 Technology Integrations Available to Customers

SBI

“With Seismic as the connector between the tools sales and marketing teams use every day, the result is greater sales productivity, more effective marketing initiatives, and a greater return on technology spend.” Marketing automation: Marketo, Oracle Eloqua, Salesforce Marketing Cloud. SAN DIEGO , Feb.

Eloqua 65
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What Are the Different Levels of Account Based Marketing?

LinkedFusion

Utilizing tools and technology that enable Sales and Marketing teams to automate numerous operations they previously performed manually, a tiered approach to ABM enables you to scale your efforts, which boosts production and yields greater results. Generally, marketing strategies generate leads, and then sales teams try to convert them.

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Inside Sales Growth Beyond CRM

Velocify

Recent acquisitions of Pardot, and Eloqua, and rumblings of IPO prep for other players in the space validate the attraction to marketing automation. There are a few important distinctions between the two that drive the need for different functionality in the CRM tools used. How is CRM helping them to execute? Prioritization.

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10 Must-Have Business Development Strategies for Staffing & Recruitment

DiscoverOrg Sales

It’s a lot of blocking and tackling so you have to use all the tools you have – and it’s not always sexy. This blog includes: How to find and focus on decision makers. How staffing firms can build customer relationships faster. How to use video to personalize and differentiate yourself. How to get creative with direct mail.