Pointclear

MARCH 6, 2012

Stephanie Tilton is a content-marketing consultant who helps B2B companies craft content that engages prospects and customers, nurtures leads and advances the buying cycle. And for the specifics on how to go about it all, walk through this presentation by Eloqua on how to map content to the buyer’s journey.

Influencer 162

Influencer Buyer Persona Lead Rank Case Study 162

LeadFuze

MAY 11, 2021

This will enable you to define specific actions that are crucial for moving prospects through your sales funnel. You’ll also want to map out the customer journey for each of your target personas to understand how prospects see your sales process, as well as what issues they might encounter along their way to making a purchase.

B2B 95

B2B B2C Sales Cycle Top of Funnel 95

ExecVision

JANUARY 22, 2019

Eloqua started taking this approach years ago. That intel served as the pre-call research for a conversation with the more senior person where the rep would drop their common challenge (topic, trend, typical pain point, etc.) Typically it’s their boss, but it could be their boss’ boss.

Decision Maker 40

Decision Maker Eloqua Sales Qualified Lead Social Media 40

Pointclear

AUGUST 30, 2012

Craig is researching this and will be posting content on his blog as he wants to understand how these companies in the Valley are building their install base without sales teams. And they say, ‘Oh, I’m doing a great job, I’ve got Eloqua.’ And I still prescribe that 100%. Social Media: Table Stakes and the Challenges Linking to ROI.

Software 187

Software Software B2B Top of Funnel 187

DiscoverOrg Sales

SEPTEMBER 13, 2018

Be aware of what projects are coming down the pipe, and what your prospective company is focused on. Here’s a common process our sales team has used successfully: Day 1: Call the prospect. Bryerton offers this example : Suppose he is trying to reach out and noticed his prospective company had an open rec for VP of Marketing.

Intent Data 162

Intent Data Strategy Hiring Marketo 162

SalesforLife

MAY 13, 2019

2000-2005: Transformation Era: 2000 - Marketing automation was in its infancy ( Eloqua - now Oracle – was only founded in 1999), so generating leads by email wasn't as strong as it was today. Effects on Sales: The Transformation era of the late 1990s to early 2000s had a few ideas that would dramatically change the sales community forever.

Policies 73

Policies ACT Hiring Face-to-face 73

Nudge.ai

AUGUST 14, 2017

I think about how I’m going to sell to my next prospect, or how I’m going to engage with them to have them believe in me. Beginning at 4am gives me time to warm up, to think about how to engage my prospects -@DanMearnsy… Click To Tweet. Menaka: How do your sales tools help you get a better read on your prospects?

Sales Process 42

Sales Process Account Eloqua Pivotal 42

DiscoverOrg Sales

SEPTEMBER 13, 2018

Be aware of what projects are coming down the pipe, and what your prospective company is focused on. Here’s a common process our sales team has used successfully: Day 1: Call the prospect. Bryerton offers this example : Suppose he is trying to reach out and noticed his prospective company had an open rec for VP of Marketing.

Intent Data 120

Intent Data Strategy Hiring Marketo 120

The Pipeline

JULY 29, 2011

If you don’t have your inbound web strategy in place, outbound sales will have to work harder to find prospects and nurture them. Ask your prospects what you can do to help them learn your products and how they can help. Targeting Eloqua to grow my knowledge of their industry leading lead generation tool. Prospecting.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

The ROI Guy

OCTOBER 13, 2010

Unlike traditional white papers, Alinean Interactive White Papers use profile information from a prospect to intelligently customize the collateral with more personalized, relevant and analytical content. Alinean Interactive White Papers help B2B marketers better attract and connect with today's overloaded, skeptical and frugal buyers.

Lead Rank 40

Lead Rank Lead Scoring Eloqua Ideal Customer Profile 40

Sales Hacker

DECEMBER 1, 2020

He also worked at Gartner where he worked as head of research. Identifying prospects who are in the market for your solution and providing salespeople like you with the insight to create highly relevant messaging, generate more opportunities, increase deal size, and get into opportunities before your competition with 6sense.

Marketing 63

Marketing Scale Demand Generation Agencies Marketo 63

Hubspot Sales

OCTOBER 29, 2019

Social selling is the process of researching, connecting, and interacting with prospects and customers on social media networks -- notably Twitter and LinkedIn, but others certainly fit the bill. Check out the profiles of your customers and prospects. Be where your colleagues aren't, and you'll get the deals they won't.

Social Selling 126

Social Selling Ideal Customer Profile Social Media Twitter 126

Sales Hacker

OCTOBER 7, 2021

B2B is H2H – human to human – and most women can leverage these powerful skills to create lasting connections with prospects, personalize value, and create customers for life. Your sales process and making it easy for prospects to buy makes a huge difference and can beat out a “better” product on paper.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130

OutboundView

SEPTEMBER 20, 2018

Customer Research . We hear prospects say things like “we target the mid-market” or “we focus on enterprise customers” – but what does that actually mean? This is just a starting point, not where your research should end. Account-Based Research – What are key strategic priorities for the accounts you’re targeting?

Paid Content 34

Paid Content B2B Top of Funnel Outsourcing Services 34

Nudge.ai

JUNE 21, 2018

The first startup I did was a company called Eloqua in the marketing automation space. Eloqua and a few other players in the marketing automation space were sort of the big foundational pillars there. .” Say somebody was prospecting to you, okay? ” John Barrows: I love it man. The human was wrong.

Top of Funnel 31

Top of Funnel Video Eloqua Social Selling 31

Zoominfo

AUGUST 7, 2018

BuzzSumo : If you’re looking to conduct research for SEO and content marketing campaigns, let us introduce you to BuzzSumo. Survey Monkey : Survey Monkey provides valuable survey capabilities to collect audience insights and aid your market research efforts. The result? Highly-targeted, marketing campaigns.

B2B 178

B2B Tools Lead Rank Lead Scoring 178

Zoominfo

AUGUST 7, 2018

BuzzSumo If you’re looking to conduct research for SEO and content marketing campaigns, let us introduce you to BuzzSumo. Survey Monkey Survey Monkey provides valuable survey capabilities to collect audience insights and aid your market research efforts. The result? Highly-targeted, marketing campaigns.

B2B 130

B2B Tools Lead Rank Lead Scoring 130