Showpad
NOVEMBER 16, 2021
Technology Matt uses: Zoom, Cornerstone, Showpad. Meet Matt Ondrejko, Vice President of Global Marketing at Valmont Industries. In this interview, Matt shares his perspective on how to get a business to digital faster using methods and tools that reduce print and increase customer insights in a non-traditional sales environment. .
Zoominfo
OCTOBER 5, 2021
Marketers often employ brand storytelling in campaigns containing creative narratives, showcasing a brand or its product in more relatable, human contexts. Brand storytelling is a staple of B2C content marketing, but it’s less common in the B2B world. What Is Brand Storytelling?
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Miller Heiman Group
MARCH 13, 2019
If inconsistent delivery continues, it may result in your sales team ignoring new materials and your enablement services having little or no impact on predictable sales results. To ensure consistency, sales enablement needs to orchestrate services across all the contributing functions. Use the Right Metrics to Measure Success.
SBI
JUNE 28, 2021
Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. In this interview series, we ask executives at leading salestech companies to describe how their customers are leveraging technology, what metrics are now possible, and more. .
SBI
OCTOBER 30, 2018
She spent thirty years in sales and marketing. She started her career in sales prospecting technology space and has a lot of background as an analyst. Those are typically Sales Enablement types of solutions. Our landscape looks at all sales technology and that includes, believe it or not, forty-three categories.
Sales Hacker
AUGUST 2, 2018
Over time, we became almost like outsourced CMOs for 120+ SaaS Sales technology vendors. In turn, I learned more about marketing than I know about sales. I started in sales, built a community for salespeople, and now I know how to market to them. All this, with essentially very little marketing.
Sales Hacker
MARCH 5, 2020
AI for sales is nothing new. Sales tools using machine learning and deep learning are already widespread in the market today. In this article, we discuss the state of AI in 2020, especially for enterprise sales. Most AI/ML rely solely on prior data to make predictions for the future in a linear fashion.
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