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Build a Bold, Data Infused Sales Strategy for 2013

SBI Growth

To be a world class Sales Operations leader, pick up the pace. Focused on identifying game changing market opportunities. To be a game changing Sales Operations leader, you should be asking yourself the following: What is the market for our products/services? Average Joe’s Analysis of Market Opportunities.

Infusion 244
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5 Marketing Trends That will Impact 2013

SBI Growth

Assessing their impact on marketing strategies makes for tough annual planning on the right formula to connect with buyers. Download this Marketing Plan Assessment Tool to rank your planning ideas across Impact & Ease of Execution.). From my point of view, three big trends will affect marketing planning in 2013.

Trends 316
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Want to Supercharge Your Business? Here Are 5 Tips for Your B2B Marketing Strategy

SugarCRM

The B2B marketing landscape never stops evolving. But building a consistent and cohesive brand image is becoming incredibly difficult, with many companies seeming to be focusing on infusing honesty and authenticity into their messaging and campaigns. Predictive analytics can also be integrated with marketing automation applications.

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5 ways to make your emails more persuasive

Nutshell

Email marketing can be captivating, persuasive, powerful, and a phenomenal tool for lead generation—if you know what you’re doing. Persuasive writing is one of the keys to email marketing success. If they say they’re going to do something, their desire is to follow through and do it. Of course it would!

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What is Data as a Service (DaaS)?

Zoominfo

Some key parts of a DaaS offering are: Data services Data management Data storage Data processing Data integration Data analytics With a proven DaaS provider, organizations can make better use of the first-party data they have and third-party data they purchase, to build predictive go-to-market workflows and results.

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The Subscription Economy Is Here — and Your Buyers Demand the Shift

Mereo

The subscription economy has arrived in full force, across all industries, markets and sectors. The same risk exists for B2B subscriptions — and this is one of the greatest challenges Mereo has identified for B2B product, sales and marketing teams to consciously and strategically overcome. Buyers Will Subscribe to Value.

Buyer 74
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How to Build Rapport Over the Phone: A Comprehensive Guide

LeadFuze

Gaining proficiency in the art of creating a bond over the telephone is an indispensable capability for salespeople, recruiters, startups, marketers and entrepreneurs. Infuse your script with personality, because nobody likes talking to a robot. When they’re all hyped up, match their energy.