SBI

OCTOBER 5, 2021

Technographic data If you sell technology products or services, technographic data is a goldmine. You can get ahead of that curve by identifying the accounts they belong to, so you can feed them top-of-the-funnel information that’s non-intrusive, but relevant to their interests.

Ideal Customer Profile 96

Ideal Customer Profile Data InsideView Intent Data 96

Showpad

OCTOBER 21, 2019

With AI, granularity is no longer “the boring fine print”; it’s the goldmine. This can condense the ideation phase and ensure Marketing resources are laser-focused on creating optimized content to drive leads further down the Sales funnel. Your backend automation tools bring these insights directly to you before you begin your work.

Sales Automation 53

Sales Automation Top of Funnel Lead Rank Lead Scoring 53

SocialSellinator

AUGUST 10, 2023

This isn't merely about acquiring customers; it's about the full-funnel approach, ensuring customer retention, and generating consistent revenue growth. A good digital agency will support businesses in recognizing trends, creating meaningful content, and developing full-funnel marketing campaigns.

Paid Content 79

Paid Content Webinar Metrics Strategy Marketing 79

ExecVision

NOVEMBER 21, 2019

Software packages should help sales and contact center teams streamline their most time-consuming tasks while elevating their ability to execute conversations that pull prospects through the funnel. Evaluating and tweaking top-of-funnel activity offers big impact on the business. Improving Prospecting & Early Pipeline Quality.

Hiring 40

Hiring Top of Funnel GoldMine Coaching 40

LeadBoxer

FEBRUARY 4, 2019

LinkedIn is a goldmine for finding key players in a company. Personal email – when your lead is getting closer towards the end of your sales funnel, you may wish to send a personalized email. See if you can find information on who works for the company, their job role, and how long they have been employed at the company.

B2B 91

B2B Top of Funnel Decision Maker B2C 91

Zoominfo

JULY 16, 2018

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Ask yourself, where along the sales funnel is my ideal audience? Promote this targeted content through emails to nurture leads through the sales funnel. 79% of buyers say they will share information in exchange for webinars ( source ).

Lead Rank 209

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 209

Zoominfo

JULY 18, 2019

Seasoned B2B marketers know a well-executed webinar is a goldmine for sales leads. Ask yourself, where along the sales funnel is my ideal audience? But, you must still prep your webinar funnel to reach your ideal audience of potential customers. Work to create webinar content that speaks to potential buyers.

Lead Rank 100

Lead Rank Webinar Metrics Lead Scoring Sales Qualified Lead 100

Gong.io

APRIL 9, 2019

Think of sales coaching as a “funnel”. The sales coaching process is a funnel. That’s the next stage in your “coaching funnel.”. I use the funnel metaphor for a reason: Things usually “leak” through each phase. For example, at the top of the funnel, you’ll likely find several coaching opportunities for a rep.

Sales Coaching 121

Sales Coaching Coaching Top of Funnel Call-back 121

Nutshell

APRIL 26, 2023

Many businesses manage customer relationships through a CRM system, which is software that provides an overview of customer relationships and tools for moving leads down the sales funnel. Essential CRM Features for Marketing Teams Just about any modern CRM will offer a goldmine of data for your marketing team to review.

Marketing 171

Marketing SugarCRM CRM Campaigns 171

Close.io

JANUARY 7, 2019

They’d go into stealth mode, build a product, design their landing page and marketing funnels, and put together an intricate PR plan. Forget top-of-funnel vanity metrics like clicks, likes, and shares (that don’t really mean anything), and focus on feedback, comments, reviews, and meaningful engagement with users and influencers.

Strategy 132

Strategy How To Top of Funnel Follow-up 132

Close.io

JANUARY 7, 2019

They’d go into stealth mode, build a product, design their landing page and marketing funnels, and put together an intricate PR plan. Forget top-of-funnel vanity metrics like clicks, likes, and shares (that don’t really mean anything), and focus on feedback, comments, reviews, and meaningful engagement with users and influencers.

Strategy 64

Strategy How To Top of Funnel Follow-up 64