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Sales Brief: guaranteed sales, freemium vs trial, analytics, and more

Close.io

We recently released a piece on sales analytics : what it is, how it works, and why it can give you a massive sales advantage. Beyond the topic of sales data, our roundup also features an insider's take on freemium vs free trials , a resource on insider sales training , and a think-piece on seller expectations.

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Why Confidence in Selling Matters with Lauren Bailey, Factor8

Igniting Sales Transformation

Lauren is launching a new program called #girlsclub designed to help women in inside sales individual contributor roles develop the skills needed to move into sales leadership positions. Lauren has worked with in-house and outsourced sales teams selling outbound, inbound, via chat, direct, field-teamed, & channel.

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Discovery, Demo, or Disconnect?

DiscoverOrg Sales

The Theory: A robust client pain profile, combined with one or more trigger events, may lead to an increase in close rates, and higher retention rates, than an incomplete discovery and generic or rushed demo. Due to increased use of automated outbound solicitations, building trust is emerging as a key differentiator for inside sales.

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The Four Pillars of Sales Team Satisfaction

DialSource

With a growing number of SaaS companies entering the market every day, reps have plenty of opportunities to move from role to role, which means employers must be very thoughtful about sales rep retention. SaaS sales leaders should use this framework to ensure their teams are fulfilled in each of these four core areas.

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Mapping The Sales Process: 7 Steps For Success

InsideSales.com

Here are a few examples of sales structures with companies we’ve worked with: One company has a marketing department that generates leads. They send them to either an inside sales team or an outside sales team this company calls “business development.”. Define a Structure for Sales Mapping. Microsoft PowerPoint.

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18 essential sales KPIs: What to measure and how to track everything

Close.io

Sales targets. Sales by region. Retention and churn rates. Sales rep productivity and leaderboard. Choosing the most important KPIs for different sales roles. Best KPIs for sales directors and executives. If your campaign costs $15 per lead and results in a sale of a $20+/month product, you’ve got a winner.

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Lead Nurturing Black Book: Learn How To Setup and Optimize for Growth

SalesHandy

A report from LinkedIn suggests 58% of marketers and salespeople believe that Marketing and sales alignment improves customer retention and improves financial performance. On the flip side, non-collaborative marketing and sales teams see a 60% drop in financial performance and 13% negative customer retention.