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5 trends in gaining more customer insight

Sales and Marketing Management

According to a the Forrester Consulting Q3 2019 Global Content Preferences study, 87% of technology buyers said that they want vendors to understand their business, industry or market conditions, and 83% want vendors to understand what’s most important to their job.

Trends 289
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5 trends in gaining more customer insight

Sales and Marketing Management

According to a the Forrester Consulting Q3 2019 Global Content Preferences study, 87% of technology buyers said that they want vendors to understand their business, industry or market conditions, and 83% want vendors to understand what’s most important to their job.

Trends 156
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Where can I get the best prospect list?

Sales 2.0

I jumped in to try and be helpful and told them I already had an Insideview account that they could use. They took me up on that offer and so far seem contented with Insideview. She’s been doing studies on B2B data providers for the last several years and has written up each study in a white paper. It all depends.

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It’s Ironic: It Takes Data to Be Personal

SBI

By Lisa Smith, InsideView. It was probably fairly accurate when you first gathered it, but B2B data is constantly decaying, as much as 70% per year according to one study by Biznology. InsideView data consultants are here to help. Lisa Smith VP Growth Marketing, InsideView. It’s Ironic: It Takes Data to Be Personal.

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Sales Tech Game Changers Quarterly Magazine Released: 10 Executives Tell Us How Their Solution Changes the Game for Sales

SBI

Recent analyst firm studies show that nowadays sales reps are spending only 35 – 40% (CSO Insights reports even less) of their time on actual selling. In this quarterly magazine , in a glance, you can see how 10 executives answered that question. From Bigtincan to VanillaSoft. So, what are these game-changing solutions?

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Sales enablement ROI for the CMO

Showpad

Marketing’s role as the source of sales content grew significantly in 2019, eclipsing content contributions from sales enablement, product management, sales operations and legal teams, according to CSO Insights’ “Fifth Annual Sales Enablement Study.”. better quota attainment and 27.1% better win rates than those that don’t.

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Key Take-aways from 3 Compelling Sessions at #DemandCon

SBI

Umberto Milletti , CEO of InsideView spoke of better lead conversion through ‘enrichment.’ The Information derived was from a Forester Research Study of 208 small and mid-sized companies done on their behalf. Even so, the study found that nearly 3 out of 4 marketing automation users enjoyed ‘top performer’ status.