Pointclear

DECEMBER 20, 2011

You’ll see from the list below that our marketing and sales bloggers are B2B lead generation and lead management thought leaders who share their expertise as business executives, strategists, consultants, speakers, authors, editors and college professors. Outsourcing lead generation. Revenue performance management.

Outsourcing Services 169

Outsourcing Services Social Media Marketing Lead Generation 169

Jonathan Farrington

JANUARY 5, 2013

Bloodsucking, vampire inbound marketers would love for you to believe otherwise, but if your plan is to depend on inbound lead flow to satisfy sales needs in 2013 you will more than likely not last until 2014. New tools such as marketing automation are great – we use it. I have been a data guy for over thirty years.

Data 43

Data Sales Qualified Lead PointClear Inbound 43

Jonathan Farrington

AUGUST 10, 2012

We even had one sales rep follow-up on a lead by saying: “Some telemarketing company in Atlanta said you were interested in buying our solution. It seems sometimes that when the prospect does not have a purchase order in one hand and a pen in the other that the lead was not good. What is it that you want to buy?”

Top of Funnel 35

Top of Funnel Sales Qualified Lead Sales Enablement Lead Rank 35

Pointclear

APRIL 21, 2015

Without the final step and actually talking to a prospect, billions of marketing dollars are wasted every year. With these marketing tools and new ones every day, inquiries can be qualified and non-buyers weeded out so that salespeople spend their time only on qualified prospects. Out here, a man settles his own problems.".

Film 100

Film Marketing Sales Qualified Lead ROI 100

Pointclear

SEPTEMBER 22, 2015

Kyle Porter, Sales Loft : ABM goes hand in hand with logo based sales process… We have personally seen good lift using retargeting solutions to help “totally surround” our prospects in addition to world-class sales development outbound programs. Sangram Vajre, Terminus : Think of ABM as revenue generating—NOT lead generating.

Account Based Marketing 100

Account Based Marketing Lead Generation Account Lead Rank 100

Pointclear

SEPTEMBER 24, 2015

Marketing provides air cover by nurturing and educating their known universe of prospects. While sales is effectively utilizing the moments of attention that marketing is engendering with their target prospects. With predictable cadences, your sales team can stay on message while pursuing the right leads when they are ready.

Account Based Marketing 100

Account Based Marketing Lead Generation Cost per Lead Sales Qualified Lead 100

Pointclear

JUNE 8, 2012

She notes: Going back to the voice of the customer, when you understand where your customers are and the best ways to find them, you’ll know where to find your hottest prospects. Being out there at conferences and interacting on social platforms to solve problems helps prospects learn more about who you are. 1to1media.com.

Customer 145

Customer Social Media Inbound Top of Funnel 145

Pointclear

APRIL 18, 2012

While still in the early days of companies adopting it and developing best practices, Aberdeen is seeing social media marketing moving from being around awareness and thought leadership to really being around demand generation and lead management and so forth. ” The Role of Social Media. The Impact of Mobile.

Trends 157

Trends Social Media Top of Funnel Lead Rank 157

Pointclear

SEPTEMBER 19, 2011

James Obermayer, Executive Director and CEO of the Sales Lead Management Association and President of Sales Leakage Consulting is a regular guest blogger with ViewPoint. Without a CRM the ability to manage large pipelines, prospects, and customers would be difficult. The same holds true here.

CRM 169

CRM B2B Marketing Hiring 169

Pointclear

JUNE 15, 2018

For companies to transition from where they’ve been to where they need to be, they must understand three truths: Sales lead management (SLM) is a fundamental business process. Of all the keys to revenue growth, the single most important one is rethinking the prospect database. It’s not a campaign.

Revenue 113

Revenue Forecasting Commission Telecommunications 113

Pointclear

MAY 7, 2015

Telemarketing jumped into the system when a large recession devastated their business model of lead generation, and appointment setting was not enough to keep them going. So they began to sell follow-up as a tool to mix with mail. People tried various combinations of email, mail, and calling.

Lead Nurturing 100

Lead Nurturing Lead Rank Lead Scoring Leads 100