Why You Can’t Automate Relationship-Building in Account-Based Sales
No More Cold Calling
MAY 25, 2017
In this month’s guest post, Tim Hughes discusses social media offenses and how account-based selling teams can avoid them. Account-based sales reps know better than to treat people that way in real life, so why treat people that way on social media? Here’s his take: Social Selling Is About Relationships, Not Broadcasting.
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