Janek Performance Group
AUGUST 23, 2023
It was instrumental in Kahneman winning the 2002 Nobel Prize in Economics. Product sheets, blogs, and white papers are effective tools, especially when strategically deployed in the sales process. In showcasing similar companies and comparable problems, they illustrate results, such as ROI.
Pointclear
OCTOBER 18, 2011
They must create yearly lead generation and branding plans based on a sales forecast, tune their programs to serve sales quotas (the forecast) and prove the ROI beyond a reasonable doubt. i JoJo Jensen, Dirt Farmer Wisdom Boston, MA : Red Wheel, 2002. No direct sales cooperation necessary. My recommendation?
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Anthony Cole Training
SEPTEMBER 15, 2014
However, I was reading an article in Fast Company today about a diagnostic tool to help determine problems of the heart. In 2002, Marie Guion-Johnson ’s 41-year-old husband, Rob, died after going into cardiac arrest while swimming. They do not take on careers, professions and jobs to further the growth of the company that hires them.
The ROI Guy
FEBRUARY 5, 2013
Perhaps as a result of the poor ROI, the Gartner study indicates that enterprise IT budgets have been flat to negative ever since the dot-com bust of 2002. Failing to deliver on ROI promises is taking its toll on CIO credibility, and making it harder for IT to grab its fair share of future budgets.
Anthony Cole Training
SEPTEMBER 15, 2014
However, I was reading an article in Fast Company today about a diagnostic tool to help determine problems of the heart. In 2002, Marie Guion-Johnson ’s 41-year-old husband, Rob, died after going into cardiac arrest while swimming. They do not take on careers, professions and jobs to further the growth of the company that hires them.
Insight Demand
OCTOBER 12, 2015
In 2002, Daniel Kahneman won the Nobel Prize in economics for his work on loss aversion. So, sellers have two tools to counteract the optimism and status quo bias: 1) perform a reality check on the customer’s baseline, and; 2) complete a risk assessment on the status quo. Sellers can’t argue around these negatives.
Insight Demand
OCTOBER 12, 2015
In 2002, Daniel Kahneman won the Nobel Prize in economics for his work on loss aversion. So, sellers have two tools to counteract the optimism and status quo bias: 1) perform a reality check on the customer’s baseline, and; 2) complete a risk assessment on the status quo. Sellers can’t argue around these negatives.
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