No More Cold Calling
SEPTEMBER 30, 2011
What a roller coaster—this up and down economy—2001, 2002, then the Recession of 2008-09. The same “8 Killer Steps” that I talked about in 2001, 2002, and again in 2008 and 2009 still apply! Talk ROI: Make the business case. Now we hear that recovery will be slow, and we might even experience a double dip.
Janek Performance Group
AUGUST 23, 2023
It was instrumental in Kahneman winning the 2002 Nobel Prize in Economics. In showcasing similar companies and comparable problems, they illustrate results, such as ROI. Prospect Theory A theory of behavioral economics and finance, this idea was developed by Daniel Kahneman and Amos Tversky in 1979.
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Pointclear
OCTOBER 18, 2011
They must create yearly lead generation and branding plans based on a sales forecast, tune their programs to serve sales quotas (the forecast) and prove the ROI beyond a reasonable doubt. i JoJo Jensen, Dirt Farmer Wisdom Boston, MA : Red Wheel, 2002. Marketing’s sole function is to create wealth for the company.
Anthony Cole Training
SEPTEMBER 15, 2014
In 2002, Marie Guion-Johnson ’s 41-year-old husband, Rob, died after going into cardiac arrest while swimming. If you were to look at the assets as an investment portfolio, are you getting the ROI that you expected or must expect based on the investment of time, money and effort? So, how are you doing?
The ROI Guy
FEBRUARY 5, 2013
Perhaps as a result of the poor ROI, the Gartner study indicates that enterprise IT budgets have been flat to negative ever since the dot-com bust of 2002. Failing to deliver on ROI promises is taking its toll on CIO credibility, and making it harder for IT to grab its fair share of future budgets.
Anthony Cole Training
SEPTEMBER 15, 2014
In 2002, Marie Guion-Johnson ’s 41-year-old husband, Rob, died after going into cardiac arrest while swimming. If you were to look at the assets as an investment portfolio, are you getting the ROI that you expected or must expect based on the investment of time, money and effort? So, how are you doing?
Pointclear
MARCH 6, 2012
Yet, according to Tony Zambito—who originated the development of buyer personas in 2002—buyer personas are no longer enough. In its first-ever global CMO survey , IBM found that nearly two-thirds of CMOs think that ROI will be the primary measure of the marketing function’s effectiveness by 2015.
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