The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. Without solid content as the foundation, in-bound and out-bound campaigns don’t have the tools to break through to overloaded, skeptical and frugal buyers.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

The ROI Guy

NOVEMBER 29, 2010

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential.

Buying Cycle 45

Buying Cycle Marketing Comparison Vendor 45

The Sales Association

NOVEMBER 9, 2011

Case Study We do phone sales training with a Fortune 50 wireless telecom client that has a large SMB field sales team in the Midwest. Use your social media tools such as LinkedIn to learn a little bit about your prospect and tailor a message to that person. Lets call them Anycom. What about the same call to your direct line?

Cold Calling 34

Cold Calling Top of Funnel Face-to-face Call-back 34

Zoominfo

MARCH 21, 2018

In fact, customer testimonials and case studies are considered the most effective content marketing tactics, identified by 89% and 88%, respectively, of B2B marketers ( source ). But, with a few tweaks to your content, case studies can offer significant value to your blog. Instead, experiment with different formats.

B2B 191

B2B Case Study Top of Funnel Lead Rank 191

Cience

MAY 7, 2019

Scalability is one of the key tools for your business growth. jobs on average during 2009-2014. What if I sent you an email with the articles we published, and a case study of creating a lab Hospital like yours. The SDR sends the articles and a case study to Jim. Tools (e.g. Tools to be used.

Ideal Customer Profile 58

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 58

Cience

MAY 7, 2019

Scalability is one of the key tools for your business growth. jobs on average during 2009-2014. What if I sent you an email with the articles we published, and a case study of creating a lab Hospital like yours. The SDR sends the articles and a case study to Jim. Tools (e.g. Tools to be used.

Ideal Customer Profile 40

Ideal Customer Profile Lead Rank Lead Scoring Sales Qualified Lead 40

The ROI Guy

APRIL 21, 2010

In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. In 2009, Alinean and IDC updated annual research conducted since 2003 on the ROI from implementing business value tools. in incremental benefits. • A payback of less than 3 months from deployment.

ROI 40

ROI Campaigns Lead Rank Lead Scoring 40

Hubspot Sales

OCTOBER 17, 2018

Once users upload a video, they can begin to explore all of the core Wistia features, like customizing player colors according to the brand, and adding lead generation tools or clickable links. Wistia decided to test this hypothesis by creating a new video that gave a tour of the media page and taught users how to use the Wistia tools.

Resources 141

Resources Lead Rank Lead Scoring Hubspot 141