Accelerate Slow Sales Cycles with More Sales Enablement Investments?
The ROI Guy
OCTOBER 22, 2010
Two successive downturns over the past decade have resulted in buyers more skeptical of sales pitches than ever, and a condition called Frugalnomics – where buyers demand quantifiable proof of bottom-line impact for each purchase decision. So how is the sales enablement role evolving within b2b vendors?
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