Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011
The ROI Guy
FEBRUARY 14, 2011
Tom’s latest entrepreneurial endeavor, Alinean, was founded in 2001 to develop SaaS software for changing the way B2B sellers reach frugal buyers with interactive white papers, assessment, ROI and TCO tools. Alinean recognized by BtoB Magazine’s as one of To. IDC: Economic Buyers, Digital Overload and Sales E.
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