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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So, in an effort to demystify the term, we recently took to our blog to discuss marketing creativity —what it is, what it isn’t, and how to achieve it. We also thought it would be helpful to provide our readers with examples of truly creative marketing. Three Incredible Examples of Creative B2B Marketing Initiatives.

Examples 208
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New Response Databases - Valuable Resource for B2B Marketers?

Pointclear

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Business marketers are always suspicious of the data they are getting from list and data companies, whether its prospecting lists or data elements purchased for “append,” to fill in gaps. Will my mail be delivered?

Resources 160
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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Examples 130
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The Pipeline ? Top Sales & Marketing Awards 2011

The Pipeline

Free Resources. December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. Top Sales & Marketing Awards 2011. One for Top Sales & Marketing Blog , where I share the company of last year’s winner S.

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The Pipeline ? 23 Marketing Tips For Avoiding Small Business Failure

The Pipeline

Free Resources. December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. 23 Marketing Tips For Avoiding Small Business Failure. Unfortunately there are also many sales and marketing reasons.

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Demand Gen vs. Lead Gen: Which is ‘Best’ for Startups?

Zoominfo

Lead generation has matured immensely as a marketing discipline over the past decade, with more tools and data available than ever before. There are essentially two competing schools of thought among B2B marketers. The good news? The first thing you have to look at is what category you’re in,” Hanson says.

Lead Gen 130
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The Pipeline ? Sales And Marketing Alignment In Terms Of Lead.

The Pipeline

Free Resources. December 2009. November 2009. October 2009. September 2009. August 2009. April 2009. March 2009. February 2009. January 2009. Sales And Marketing Alignment In Terms Of Lead Generation In A 2.0 Sales and marketing lead generation tools follow this suit.