4 Reasons I Don’t Pay for Referrals
No More Cold Calling
MARCH 7, 2013
Should you offer incentives to Referral Sources? Just don’t make compensation the reason they refer you. For a 2010 report from the Wharton School of Business, researchers Christophe Van den Bulte, Bernd Skiera, and Philipp Schmitt studied data that an anonymous German bank gathered on nearly 10,000 of its customers over 33 months.
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