The ROI Guy

JULY 9, 2013

As a result, Financial Justification / ROI is now the most important content buyers rely on to make purchase decisions (greatly exceeding the importance of case studies, product demos and thought leadership content), and over 90% of IT purchase decisions now require a formal business case for approval (IDC - 2013). Click here to learn more.

Forecasting 67

Forecasting ROI Decision Maker Proposal 67

The ROI Guy

APRIL 8, 2014

Despite significant changes in prospect expectations, sales leadership recognizing that value selling is needed in order to meet quota, and the millions spent on solution / value selling messaging and training, only about one in ten sales professionals engage with “value”. Click here to learn more. #3 Percent in 2014 Gartner Forecasts 3.1%

Forecasting 65

Forecasting ROI Proposal Decision Maker 65

The ROI Guy

APRIL 14, 2015

Despite significant changes in prospect expectations, sales leadership recognizing that value selling is needed in order to meet quota, and the millions spent on solution / value selling messaging and training, only about one in ten sales professionals engage with “value”. Percent in 2014 Gartner Forecasts 3.1%

Forecasting 72

Forecasting ROI Proposal Decision Maker 72

The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Marketing 40

Marketing Lead Rank Lead Scoring Advertising 40

Bigtincan

DECEMBER 8, 2021

Companies like AT&T, Thermo Fisher, Merck, ANZ Bank, Nike, Guess, Prudential, and Starwood Hotels have been Bigtincan’s clients since its inception in 2011. The search in Bigtincan is restricted to a three-tier system that includes tabs, channels, and stories. Tabs contain one or more channels. For marketing teams.

Analysis 59

Analysis Collateral Telecommunications Sales Enablement 59

Tony Hughes

FEBRUARY 24, 2018

This is a self-learning exercise that beats any sales training because it creates clarity of message with a narrative that has the power to avoid objections altogether! Again, this is highly valuable sales training as it forces research into the customer’s world. How are their customers or markets changing?

Ideal Customer Profile 68

Ideal Customer Profile LinkedIn Hiring Outsourcing Services 68

John Barrows

JUNE 20, 2018

Phone as a channel isn’t going anywhere. The validity of the phrase “cold calling is dead” may be debatable in terms of making 100 dials with no information per day versus calling 20-40 targetted accounts and having a first touch by email or social, but phone as a channel is not dead. Phone has become a novel channel.

Cold Calling 86

Cold Calling Call-back Google Data 86

The ROI Guy

JULY 8, 2014

Despite significant changes in prospect expectations, sales leadership recognizing that value selling is needed in order to meet quota, and the millions spent on solution / value selling messaging and training, only about one in ten sales professionals engage with “value”. Percent in 2014 Gartner Forecasts 3.1%

Forecasting 78

Forecasting ROI Decision Maker Proposal 78

The ROI Guy

OCTOBER 5, 2011

Before sales is even invited to the table, the typical buyer has already used the Internet and social media to research and prioritize opportunities, investigate potential solutions, reviewed relevant case studies, quantify potential benefits, investigate prices and analyze competitive offerings.

Sales Enablement 45

Sales Enablement Report Tools ROI 45

OnePageCRM

MAY 25, 2017

Ideally you have the stats, case studies and industry knowledge to back it up. Scale this across whatever channels your customers use – Linkedin, Facebook groups, Industry forums, Angellist. I haven’t owned a TV since 2011 and I don’t follow any team sports so the usual chit-chat openers fall flat.

Top of Funnel 20

Top of Funnel Cold Calling How To Sales Qualified Lead 20

SBI

NOVEMBER 7, 2019

With this acquisition, Seismic strengthens its ability for marketers to deliver personalized and compelling content throughout the entire customer journey and across all channels. One of the great things about working for a relatively small company is that it trains you to be very pragmatic. Doug Winter, Seismic co-founder and CEO.

Top of Funnel 52

Top of Funnel Ideal Customer Profile Webinar Metrics Customer 52

Sales Hacker

OCTOBER 29, 2020

There is some sort of training. ” Whatever it is, there needs to be some sort of developmental aspect of these training sessions. What happens in these training sessions instead is the team comes together. There’s never any actual training. We learn from each other. We learn from successes.

Call-back 58

Call-back Hiring Pivotal Face-to-face 58