10 Webinar Metrics to Measure Success
Zoominfo
JULY 17, 2018
In 2017 webinars were reported as one of the top revenue drivers for B2B marketers ( source ). For example – let’s say you spend a large portion of your advertising budget on paid search ads. For reference, the average webinar costs between $100 and $3,000 depending on promotional and technological costs ( source ).
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