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54 B2B Mobile Marketing Statistics for 2020

Zoominfo

It’s tough to name a marketing tool more powerful than the mobile phone. This means that mobile marketing has become more important than ever. If you’re not convinced, or you want a refresher on why mobile marketing is so critical to your business’s success, read on! The global online penetration rate is 57%.

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Sales Tips: How to Determine WHERE Your 2017 Revenue Will Come From

Customer Centric Selling

Sales Tips: How to Plan Your 2017 for Success. I’ve outlined below a series of steps , a process , that you can follow to begin gathering the information you need to develop your own 2017 Territory Sales Plan. The time to begin developing your 2017 Territory Sales Plan is NOW. Step 1: Timing. Here it is, New Years.

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Technographics: 6 Reasons to Use Technographic Data

Zoominfo

Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. Take this example—Say your target market is made up of e-commerce companies who receive a lot of web traffic. 3. Penetrate new markets. And new markets.

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Selling in the New Gig Economy

Crunchbase

Bureau of Labor Statistics admits that the number of gig workers in the country is difficult to confirm, in 2017 their best estimate was 55 million. trillion to the economy in 2017. It’s tempting to jump right in and develop a new sales strategy for penetrating the gig worker market. Marketers Like The Letter C.

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OppSource Hires Former RevJet Director to Grow Business, Lead Enterprise Deals

SBI

An accomplished enterprise SaaS leader with over 15 years of experience bringing innovative and disruptive technology to market, Derek has worked for organizations from sales enablement tools like BigMachines (acquired by Oracle) to marketing analytics platforms like Adometry (acquired by Google). Industry News. Sales Enablement.

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Revegy Reimagines Collaboration and Whitespace Mapping

SBI

With Whitespace+, users are provided increased clarity within key accounts, which makes cross-selling and up-selling easier by showing product penetration, competitors in play and future potential. Revegy more than doubled net new customers from 2017 for its SaaS-based subscriptions. Industry News. Sales Enablement. Industry News.

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TechTarget Accelerates Brand Consideration and Account Engagement with Latest Update to Priority Engine Purchase Intent Insight Platform

SBI

With brand performance visible within Priority Engine’s ROI Dashboard, B2B marketers can quickly and easily assess their effectiveness and understand the direct impact their advertising has on demand and consideration. Furthermore, TechTarget is able to constantly optimize based on new interest and response to further improve performance.

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